Following its partnership with Réseau Entreprendre to support young entrepreneurs, Citroën continues its commitment to accessible mobility for all. The French brand is now teaming up with the Association of Rural Mayors of France to offer concrete solutions to the inhabitants of areas poorly served by public transport. This initiative takes on greater significance with the introduction of the "Pass Mobilité", a government-backed scheme designed to facilitate business travel for young people in rural areas.
The Mobility Pass: a solution adapted to the needs of rural communities
The French government officially launched the "Mobility Pass" at an event in Chenevelles (Vienne) attended by Françoise Gatel, Minister for Rural Affairs. This programme, financed by the Green Fund for Rural Mobility, enables local authorities to purchase Citroën Ami vehicles and make them available to young people for business trips and training.
In these areas, where public transport is scarce or non-existent, access to a car is often essential for finding a job or training. Cyril Cibert, President of the Association of Rural Mayors of Vienne and Mayor of Chenevelles, sums up this reality well: "The lack of mobility solutions is a major obstacle to the professional integration of young people. When you live 16 km from a city centre and families cannot afford an additional vehicle, urgent action is needed. We want to remove this obstacle so that our young people can access their professional appointments and training".
Citroën, a brand committed to accessible mobility since 1919
Since its creation in 1919, Citroën's mission has always been to make mobility accessible to as many people as possible. From the Type A, the brand's first car, to the legendary 2CV, which has accompanied generations of drivers, to the Ami, which is now reinventing urban and rural mobility, accessibility is at the heart of the brand's DNA.
As part of the "Mobility Pass", the Citroën Ami plays a central role. Because it's electric, licence-free, affordable and easy to drive, Citroën's small car offers a practical solution for young adults who need to travel for work or training. Édouard George, Director of Citroën France, emphasises: "We are proud to be part of this local experiment, which provides a concrete response to a fundamental need in rural areas: mobility for young people. Too often, geographical distance is an obstacle to employment and training. The Citroën Ami is much more than just a vehicle: it's an accessible mobility solution, easy to drive from the age of 14 and economical. Thanks to this partnership, we are enabling young people to travel freely while reducing the financial impact on them and their families".
A partnership between Citroën and the Association of Rural Mayors of France will be officially signed at the Congress of Rural Mayors of France next September. The aim is to promote the programme in other rural communities.
With its commitment to the "Mobility Pass", Citroën confirms its desire to offer innovative and accessible solutions for all, while strengthening its local roots. In addition to the Citroën Ami, the new Citroën C3 Electric, the first electric car accessible to all without compromise, is also part of this approach. By supporting the rural mayors in their initiatives, Citroën remains true to its history: a brand close to the people, attentive to their needs and always ready to reinvent mobility.
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