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Citroën C3: a new You version in Brazil


The new Citroën C3 You! 2024 in Brazil

On 30 May, I exclusively announced the imminent arrival of the Citroën C3 YOU! Turbo 200, a model that promises to mark a turning point for the brand in the Brazilian automotive market. On 20 August, Citroën unveiled a turbocharged version of the C3 that combines a powerful engine with unprecedented accessibility, two characteristics at the heart of the brand's DNA.



Equipped with the Turbo 200 engine developed by the Stellantis Tech Centre in South America, the C3 YOU! delivers 130 bhp and accelerates from 0 to 100 km/h in just 8.4 seconds. Already available in other Stellantis models, notably the C3 Aircross, this is the first time the engine has been used in such a light car, as the C3 weighs only 1,115 kg. This weight/power ratio not only optimises the car's performance, but also its energy efficiency, with consumption of up to 12.8 km/l on the road and an impressive range of over 600 km.


Not content with high performance, the new C3 YOU! features an exclusive design with distinctive elements such as Emerald Blue fog light surrounds, C-pillar badges and 15-inch blackened alloy wheels. The two-tone paint scheme, available in Gris Artense, Blanc Banquise or Gris Graphite, is standard and underlines the unique character of the small C3. Inside, premium upholstered seats with blue stitching to match the floor mats add a touch of sophistication. Standard equipment includes air conditioning, electric steering, the Citroën Connect multimedia system with 10.25 inch screen compatible with Android Auto and wireless Apple CarPlay, and safety features such as traction and stability control with hill start assist. With this model, Citroën demonstrates its commitment to meeting consumer expectations by offering a car that combines performance, style and affordability.



Citroën reinforces its commitment with an accessible performance offer

The launch of the new Citroën C3 YOU! Turbo 200 reflects Citroën's commitment to offer accessible vehicles without compromising on performance. Felipe Daemon, Citroën Vice President for South America, said: "The launch of the new Citroën C3 YOU! reinforces accessibility, one of the brand's pillars, with even more performance. In addition, it brings together in a single package a lot of performance, efficiency, interior space and all the versatility of the only hatchback with SUV attitude on the market. With the new C3 YOU!, Citroën shows that it is always ready to listen to its customers and deliver the best product in its segment." This statement underlines the brand's desire to adapt to the needs of consumers in South America, a market where performance and efficiency are essential criteria.


In addition to its mechanical performance, the C3 YOU! offers extensive customisation through a range of Mopar accessories, allowing customers to configure their vehicle according to their own preferences, while retaining Citroën's warranty. Among the available options, the induction charger, painted side skirts and customisable interior lighting (ambient lighting) stand out for their ability to enrich the driving experience. Finally, the new C3 YOU! is aimed at a public that wants to combine the advantages of a powerful vehicle with those of an attractive price, as it is offered from R$ 95,990 (€ 15,630), making it the most affordable automatic turbo car in Brazil. This offer underlines Citroën's strategy of offering competitive vehicles, both in terms of price and technology, in a rapidly growing market.

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