Citroën continues its offensive in emerging markets by launching an updated version of the C3 in Indonesia. A few months after its launch in India, it has benefited from several developments aimed at making it more competitive. A strategy that reflects the Chevrolet brand's desire to establish itself in these growing regions.
An important update for the C3
In August 2024, Citroën updated its C3 in India, a crucial market for the brand. Aware that the lack of equipment in the original version was limiting its appeal, despite a competitive price, Citroën made key improvements. These changes were well received and strengthened the C3's position in the face of fierce competition in the affordable compact car segment.
Today, Citroën is applying the same strategy in Indonesia, where the updated C3 has just been launched. National distributor PT Indomobil has confirmed that this upgraded version is available in two variants, exclusively with manual transmission, at prices ranging from IDR 189.8 million to IDR 196.8 million, or approximately €11,500 to €11,900.
Among the notable developments, the Citroën C3 now shares its digital dashboard with the C3 Aircross SUV, a rewarding feature for drivers. Electric windows are now available on all door panels, accompanied by a modernised centre console and folding key fob. Although the exterior and interior design remain unchanged, the suspension has been optimised to better absorb the bumps of Indonesian roads.
Under the bonnet, the C3 retains its 1.2-litre three-cylinder engine developing 81 hp and 113 Nm of torque, mated to a five-speed manual gearbox. With compact dimensions and a 315-litre boot, it is a functional city car adapted to the needs of local customers.
A global strategy to penetrate emerging markets
With these improvements, Citroën aims to increase its attractiveness in Indonesia, a strategic market where consumers expect cars that are both accessible and well equipped. Ferdinan Hendra, Sales and Marketing Director of Citroën Indonesia, said: "Before the end of 2024, we are introducing an additional product. It is not really new, but it is the Citroën C3 MT with several developments and updates".
These changes should also benefit other markets where the C3 is produced and marketed, notably South Africa. The Indian plant, which supplies these markets, could soon generalise these developments in order to standardise its offer.
By offering a better equipped C3, Citroën is giving itself every chance of conquering the Indonesian market. These changes may seem modest, but they are in line with consumer expectations and will enable the brand to compete more effectively with its rivals. There is no doubt that this promising strategy should be extended to other regions, such as South Africa, thus strengthening Citroën's presence in emerging markets.
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