To the values of comfort, daring and technology that form the basis of its DNA, Citroën has for several years added the concepts of humanity and respect for the environment, which embody the spirit of "well-being" embodied by the Oli concept. As a result of these commitments, Citroën has become a partner of the Italian Fund for the Environment in Italy.
Citroën has become a supporter of the "Events in FAI Heritage" calendar for 2023, a prestigious partnership that will see it act as the protagonist of certain events organised by the Italian Fund for the Environment between March and December 2023. It is based on the sharing of strong values inscribed in the DNA of both partners, such as concern for people and the planet for an optimistic vision of the future, combined with a solid anchoring in tradition.
The FAI is a non-profit national foundation set up in 1975 on the model of the British National Trust to protect and enhance Italy's historical, artistic and landscape heritage. Citroën is also committed to respecting the environment and, in particular, to the energy transition process, through which it intends to expand its range of low emission vehicles, with the aim of electrifying 100% of its range by 2025. by 2025. All this is well expressed by the new brand signature "Nothing moves us like Citroën", which underlines the impending revolution in the brand's approach to accessible mobility solutions and the provision of responsible, calm and sustainable services to customers.
Specifically, those taking part in the initiative will be able to enjoy a trip in Citroën cars provided by dealers close to the FAI sites. Thanks to a long and truly exciting test drive, they will be able to appreciate the scenic and architectural beauties of the Bel Paese as well as the refined comfort that has always distinguished the brand. And at the end of the trip, users will be able to benefit from free tickets to visit the FAI sites, courtesy of the local concessionaire. Citroën will also be offering the opportunity to discover and test some of its cars, which will be parked outside the car parks of the participating sites.
Citroën will be present at the following FAI Heritage events
"Soffio di primavera" at Villa Necchi Campiglio in Milan on 4 and 5 March, with the exhibition of the revolutionary Ami;
"Three days for the garden - spring edition" at the Castello di Masino in Caravino (TO), on 28, 29, 30 and 1 May;
At Villa Della Porta Bozzolo in Casalzuigno (VA), on 10 or 25 April and 1 May, with an exhibition of the Ë-C4X model during picnics.
Villa dei Vescovi in Luvigliano di Torreglia (PD), 25 April or 1 May or 9 and 10 April, with an exhibition of the Ë-C4X model during the picnics.
At the Castello della Manta in Manta (CN), on 9 and 10 April or 25 April, with an exhibition of the Ë-C4X model during the picnics;
"FAI Summer Evenings" at Villa dei Vescovi or other FAI properties: from June to September with exhibition of the Ë-C4X model.