Citroën and Antonio Carmona: A New Era of Comfort and Success for the C4

Citroën has consistently collaborated with public figures. These ambassadors, chosen for their authenticity and popularity, associate their image with the double chevron brand by becoming proud users of its vehicles. This communication strategy, which strengthens the connection between the brand and its audience, is particularly evident in Spain. Antonio Carmona, a well-known artist and popular figure, has embodied this privileged relationship with Citroën since 2019. It's a fruitful collaboration that now enters a new dimension with the New Citroën C4, a vehicle that will accompany him in his future endeavors.

Antonio Carmona and the new C4: a partnership driven by music

Antonio Carmona, a loyal Citroën ambassador since 2019, is embracing a new facet of this collaboration by becoming the face of the Citroën C4. This innovative sedan will accompany him on Spanish roads for his upcoming tour, “Antonio Carmona y familia.” This musical project, which promises new sounds while retaining the essence that has brought fame to the artist and his family, finds a perfect resonance in the qualities of the C4. Antonio Carmona, originally from Granada, has found the ideal road companion in this "Made in Spain" vehicle, a space where comfort, technology, and sustainability harmoniously converge.

The artist makes no secret of his enthusiasm for this association, highlighting the inspiration that Citroën vehicles have brought him, both in his professional and personal life. With a smile, he recalls his first Citroën, a 2CV, acquired long before meeting his wife, a sign of a long-standing relationship with the brand. This personal connection strengthens the credibility of his ambassadorial role, adding a human and authentic dimension to the partnership. He emphasizes the feeling of security he experiences when driving a Citroën vehicle, especially when traveling with his family and friends, who often accompany him on his tours.

José Ángel López Tens, Citroën's Head of Communication, shares this vision and underlines the many commonalities between Antonio Carmona and the brand. He describes Citroën as bold and innovative, adjectives that, according to him, perfectly define the constantly evolving artist. This synergy is fundamental, as it allows for a coherent and impactful message. For José Ángel López Tens, Antonio Carmona is the ideal partner to represent a brand as deeply rooted in the Spanish landscape as Citroën. The artist's new album, with initial singles expected in October and December before the full release in February 2026, arrives with a fresh and renewed spirit. Similarly, the Citroën C4, a true showcase of Spanish industrial expertise, presents its most ambitious, bold, and innovative evolution, taking a new step in two of its strong points: comfort and interior space.

The new C4: a striking commercial success in Spain

The Citroën C4 was successfully launched in the Spanish market earlier this year, and its commercial performance demonstrates a true resurgence. The model quickly established itself as the best-selling compact sedan in Spain, a remarkable achievement that highlights the car's appeal. With an impressive market share of 15.9% for the cumulative year, and even 17.2% last April with 1,602 registrations, the C4 demonstrates its ability to attract a wide audience. These figures, a significant increase of 131.2% compared to April 2024, confirm its dynamism in the market. Since the beginning of the year, the C4 has already recorded 5,552 units sold, results that attest to the enthusiasm of Spanish consumers for this sedan.

Manufactured exclusively in Madrid, the New Citroën C4 strengthens its position as a benchmark among C-segment sedans. Its practically unrivalled spaciousness is a major asset, offering generous room that promotes well-being on board. Comfort, a signature of the Citroën brand, is taken to a new dimension thanks to its new architecture and updated key features, including improved Citroën Advanced Comfort seats and suspension. Beyond space and comfort, the New C4 also incorporates 20 driving assistance functions, technologies designed to prove their daily utility and enhance the safety and serenity of journeys. These features, combined with a bold and innovative design, contribute to the success of the New C4 and its leading position in its segment.

Citroën, through its history and philosophy, has always been a popular brand, close to people, eager to offer accessible vehicles adapted to everyday needs. What better way, then, than to partner with a popular singer like Antonio Carmona to highlight its range, and particularly the New C4? This model, proudly manufactured in Spain, is experiencing resounding success in its domestic market. This partnership is not just a communication strategy; it is the reflection of a natural synergy between a brand and an artist who share values of proximity, authenticity, and innovation. The commercial success of the New C4 in Spain, combined with Antonio Carmona's popularity, creates a positive dynamic that reinforces Citroën's image as a modern, dynamic brand that is always attuned to its customers.