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2-month report 2023 - ITALY car market


Following a positive trend for several months, the Italian car market grew in the first two months of the year (+18.2%) to 256,689 units, making it a larger market than France (238,176 units). However, behind these good figures, the real level of the Italian automobile market remains much lower than in 2019, with a decline of 24.58%.

In this context, sales of the

  • ALFA ROMEO, up 164.01% to 3,543 units for a market share of 1.37

  • CITROËN, up 13.08% to 9,262 units for a market share of 3.58

  • DS were up 43.99% to 1,221 units for a market share of 0.47%.

  • FIAT up 3.54% to 33,237 units for a market share of 12.85%.

  • JEEP are up 39.07% to 12,818 units for a market share of 4.95%.

  • MASERATI are 582 units

  • OPEL fell 10.52% to 7,199 units, giving a market share of 2.78%.

  • PEUGEOT are down 14.01% to 11,670 units for a market share of 4.51%.

In total, Stellantis sales are 85,571 units, up 6.03% for a market share of 33.08%, which allows it to be the very large leader with a market share twice that of Volkswagen. Unlike Opel and Peugeot, Citroën's sales are on the rise, proving that the brand's real difficulties lie in France.

In terms of models, after a setback in January and its recovery in February, the C3 is the brand's best seller with 5,308 units and a 33.03% increase in sales, it represents more than 57% of Citroën's sales in Italy and ranks third in its segment. The Citroën C3 Aircross increased its sales by 3.44% to 2,795 units, placing it in 25th place in terms of sales, ahead of the Peugeot 208 and not far behind the Peugeot 2008 (2,995 units and -31%).

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