The Stellantis Group continues to make strategic changes to its teams in Europe. The latest announcement is the appointment of Marion Beyret as Senior Vice President, Public Affairs and Communications for Greater Europe. This decision reflects the manufacturer's desire to strengthen its image and influence in the European market.
A rich background and recognised expertise
Marion Beyret has taken on the role of Head of Communications and Public Affairs for Stellantis in the Greater Europe region. She will report to Clara Ingen-Housz, Global Corporate Affairs and Communications, and will work closely with Jean-Philippe Imparato, Director of Operations for the region.
Prior to joining Stellantis, Marion Beyret gained extensive experience in media and corporate communications. She began her career at Canal Plus before specialising in media relations for leading French institutions, including the French Presidency, the Ministry of Justice and the Ministry of Ecology. She then became Head of Communications at Air France KLM, a strategic position in which she developed in-depth expertise in image management and public relations.
Jean-Philippe Imparato, Chief Operating Officer of Stellantis in Greater Europe, is delighted with the appointment. "Marion's extensive experience and strategic vision make her the ideal leader to lead our public affairs and communications efforts in Greater Europe. Her ability to anticipate challenges, develop effective strategies and build strong relationships with stakeholders will be a great asset as we continue to implement our strategic plan for Greater Europe. I am confident that she will excel in this new role and make a significant contribution to our success in the region.
With a Master's degree from Montpellier Business School and a Bachelor's degree from Xi'an International Studies University, Marion Beyret has all the necessary skills to successfully carry out this important role.
A structured team to meet European challenges
In her new role, Marion Beyret will be responsible for developing and implementing a strategic vision for Stellantis' communications and public affairs in the wider European region. One of her main challenges will be to adapt the Group's overall strategy to the specificities of the various European markets, taking into account social trends and regulatory developments.
She will be supported by a strong team of three key managers:
Christoph Hinrichsen: Head of Public Affairs for Stellantis in the European Union and the wider European region.
Alessandro Nardizzi: Head of Communications for the wider European region and Stellantis Pro One.
Stéphane Cesareo: Head of Brands for the wider Europe region and Stellantis technology communications.
The team's mission is to support the Group's transformation, strengthen its influence and restore its image, which has been damaged in recent years.
This new appointment is in line with the ongoing reforms undertaken by Stellantis under the leadership of Jean-Philippe Imparato. The manufacturer intends to strengthen its position in Europe by improving its communication and establishing a more fluid dialogue with its various stakeholders, including institutions, the media and customers.
Faced with a rapidly changing automotive market, between energy transition and regulatory changes, Stellantis is focusing on strategic and effective communication to regain consumer trust and enhance its brands. The arrival of Marion Beyret in this key position marks a further step in this transformation process.
With a strengthened team and a renewed vision, Stellantis is giving itself the means to restore its image and assert its position on the European scene. It remains to be seen how this new strategy will bear fruit in the coming months.
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