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New Citroën C3 Aircross: Three versions on the Brazilian market

The new Citroën C3 Aircross in a blue color with white roof seen from three quarter front

If the new Citroën C3 Aircross SUV is already available for pre-order in India, with deliveries scheduled for 15 October, the situation is different in Latin America, where it will not be marketed until November. However, the latest information reveals a range composed of three trim levels, as in India but also in Europe.

The new Citroën C3 Aircross is therefore preparing to be launched on the market, hoping to contribute to the brand's sales recovery since the launch of the C3 and to achieve Citroën's ambitious goals of multiplying its market share in Brazil by 4. This includes the C3 and the C3 Aircross, of course, but also its future coupé derivative, which will be launched in 2024. Before that, in November 2023, Citroën will launch its new SUV in its 5 and 7-seater versions, which will give it a real advantage over the fierce competition in this market segment.

If the C3 Aircross is equipped with a 1.2 Puretech engine of 110 hp in India, it will be different in Latin America, where it will receive an engine of Fiat origin with a capacity of 1.0 and an output of 125 hp, mated to a continuously variable automatic transmission (CVT) that simulates seven virtual speeds. This shows the ingenuity of this CMP-derived platform, which allows a variety of different engines and transmissions depending on the countries where the C3 Aircross is marketed.

If in India the C3 Aircross has the same names as in Europe (You, Plus and Max), it would seem that the range of the new Citroën compact SUV is also structured around three versions, but which here would take on the old names of Feel, Feel Pack and Shine, we can also see that they correspond to the high-end versions rather than the entry-level. However, this could change by November, when the finishes adopted in Europe will be reinstated and extended to the rest of the world. Available in 5 and 7 seater versions, the C3 Aircross would only be sold in the 5 seater version in the Feel and Feel Pack finishes, while the 7 seater version would be available in the Feel Pack and Shine finishes, the Feel Pack finish being the heart of the range and therefore allowing you to choose both types of configuration.

Finally, Citroën is reducing the number of trim levels worldwide to three in order to simplify the range and make it easier for customers to choose, while at the same time reducing manufacturing costs. The C3 Aircross will have a single engine and three trim levels in Brazil, as in India, with an offer adapted to the needs of all consumers, while hoping for a price positioning as well positioned as in India.

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