After three difficult months linked to the transition between two generations of the C3, Citroën is back on the Italian market. The brand with the double chevron made good progress in November, driven by the good start of its new city car and the solid performance of its other models.
New Citroën C3: off to a good start
In November, the new C3 confirmed its excellent start on the Italian market with 12,000 orders, making Italy its second most important market after France. It recently arrived at dealerships and is already one of the three best-selling cars in the country.
Since its launch in 2002, the C3 has become an iconic model for the brand, with more than 5.6 million units sold. This new generation, designed to meet the expectations of a wide audience, is no exception. Available in petrol and 100% electric versions, the C3 is performing well with these two engines, being the best-selling petrol car in Italy in November, while in electric mode it is second in its segment, giving Citroën an electric mix of 6% in Italy.
The success of this compact city car is not limited to sales figures: the new C3 is also a finalist in the prestigious "Car of the Year 2025" competition, a recognition of its innovative positioning in the B-segment.
Solid performance for other models
While the C3 shines, other Citroën models are not far behind. In November, the brand achieved an overall market share of 3.9%, an increase of 0.3 points compared to November 20-23. More importantly, sales to private individuals reached 4.9%, a figure that demonstrates the attractiveness of the Citroën offer.
The Citroën C4 and ë-C4 also continue to attract customers looking for versatility and comfort. In the electric segment, Citroën moved up to fourth place in November thanks to a coherent and extended range with the launch of the ë-C3.
The Citroën Ami, the queen of the electric quadricycles, continued its ascent in Italy despite the arrival of the Fiat Topolino, which significantly increased competition. With a segment share of 46.3% in November and almost 50% for the first eleven months of the year, the Ami is establishing itself as an essential urban mobility solution for a young and trendy clientele.
After three months marked by the transition between two generations of the C3, Citroën ended November on a positive note. Compared to November 20-23, when the brand was already making progress, this year's results show solid momentum.
With an increasing overall market share and models that meet customers' expectations, Citroën proves that it remains a major player on the Italian market. Between the rise of the new C3 and the stability of the other models, the brand is calmly preparing for 2025, supported by solid foundations.
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