Unveiled just a few weeks ago, the Citroën Basalt is already generating a lot of interest and the brand is counting on it to go into orbit. Launched at the beginning of August, the Basalt is already available for delivery to those who pre-ordered it, and the first handover took place at La Maison Citroën in Naraina, New Delhi, where Thierry Koskas, CEO of Citroën, personally welcomed the first customer, along with Shailesh Hazela, MD & CEO of Stellantis India, and Shishir Mishra, Brand Head of Citroën India.
The launch of the Basalt symbolises not only the arrival of a new model on Indian roads, but also Citroën's continued commitment to meeting the diverse needs of its customers in this rapidly growing region. Described as India's first mainstream SUV coupé, the Basalt is already being hailed for its bold design, exceptional comfort and spaciousness. The vehicle aims to redefine standards in its segment by combining the refinement of a coupe with the versatility of an SUV. Underlining the significance of this launch for the brand, Thierry Koskas said, "Today is a historic moment for Citroën in India as we deliver the very first Basalt to our esteemed customer in Delhi, giving Indian roads their first mainstream SUV coupe. The Basalt embodies our commitment to bring innovative and stylish mobility solutions to the Indian market. This handover not only marks the beginning of a new journey for our customers, but also underlines our commitment to the growing Indian automotive market, where we see immense potential for further growth". We are constantly updating our products and expanding our network to get closer to our customers. This launch is seen as a turning point for the brand, strengthening its positioning in a market where demand for vehicles that are both innovative and practical continues to grow.
Citroën Basalt, a new benchmark for the Indian market
The excitement surrounding the Basalt continues to grow, and with good reason. Shailesh Hazela, MD & CEO, Stellantis India said, "The Basalt has already received an overwhelmingly positive response from customers, reflecting their appreciation for the innovation, comfort and style that Citroën is known for. By actively listening to their needs and feedback, we ensure that every update to our range meets their ever-evolving requirements. We invite more people to experience the Basalt and discover what makes it a true representation of Citroën's unique approach to automotive excellence". Indeed, Citroën has listened carefully to the expectations of its Indian customers and adapted its offering to meet their ever-changing needs. With the Basalt, the brand seems to have struck the perfect balance between elegance, technology and practicality, making it a highly anticipated model in the market.
As well as launching a new vehicle, Citroën is reaffirming its commitment to the Indian market by expanding its dealer network and continuing to innovate to offer products that appeal to local audiences. Further launch events are planned across the country in the coming weeks, reinforcing the focus on this new model. The Basalt reflects Citroën's thoughtful approach to delivering a unique driving experience that not only meets drivers' practical needs, but also their desire for elegance and innovation, while correcting past mistakes with a car that immediately meets customer expectations.
With the first deliveries of the Basalt just starting, the outlook is promising with the majority of orders for the top trim level Max and 70% of customers choosing the 1.2 Turbo 110 hp engine.
The rapidly expanding Indian market is fertile ground for brands that can innovate and adapt to local needs. The critical success of the Basalt, coupled with the continued expansion of Citroën's network in the country, points to a bright future for the brand. By focusing on creating vehicles that combine style, comfort and technology, Citroën is well positioned to capture the interest of Indian consumers and strengthen its presence in this strategic market. The Basalt could well become a flagship model for Citroën in India, symbolising the brand's commitment to offering vehicles that not only meet expectations, but exceed them.
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