Is the future of Citroën an SUV inspired by the Oli concept to fill the range?

In September 2022, Citroën once again made its mark on the automotive world by presenting the Oli concept. Much more than just a design study, the Oli concept car offered a refreshing and pragmatic vision of electric mobility: an economical, affordable, environmentally friendly vehicle designed to last. This concept car directly inspired the brand's new stylistic signature, which can be seen on the recent C3 and C3 Aircross models. It was not only its bold design that resonated with the public and observers, but also its philosophy. The question on everyone's lips ever since is whether such an approach could be produced on a large scale. Answers are beginning to emerge, outlining an exciting trajectory for the future of the chevron brand.

A boulevard for a 4.20-metre SUV?

Analysing Citroën's current line-up, we can see a gap between the new C3 and the C3 Aircross. At 4.39 metres, the latter now competes in the compact family SUV category. There is therefore an obvious niche for a newcomer: an SUV measuring around 4.20 metres. This positioning, similar to that of the Volkswagen T-Roc, corresponds precisely to the dimensions of the Oli concept. Such a model would fit perfectly into the line-up without encroaching on the sales of the versatile C4 or the spacious C3 Aircross. Evidence supporting this hypothesis is mounting. Trade publications such as the British magazine Autocar have relayed comments from brand executives confirming this direction. Citroën's design director, Pierre Leclercq, himself emphasised that the innovations and spirit of the Oli concept would not be forgotten and would influence future models. More recently, the former head of the brand, Thierry Koskas, suggested that Citroën is actively working on a vehicle inspired by the philosophy of the Oli concept. Therefore, everything suggests that the project is not just an idea, but rather a serious internal consideration.

The mysterious E1J project and the unknown Moroccan

Rumours persist behind the scenes in the industry that this is an internal project dubbed 'E1J'. This programme could well be the codename for the production version derived from the Oli concept. According to several sources, production is planned for 2026–2027 at the Stellantis plant in Kenitra, Morocco. This industrial site, which already assembles the Citroën Ami successfully, is becoming a strategic asset for the group, particularly with regard to the manufacture of competitive electric vehicles. Rumours of the relocation of C4 production initially sowed doubt, with some seeing it as a threat to the Madrid plant, but I can deny these rumours. In reality, however, this mainly confirms the growing importance of the Moroccan site. However, the E1J project is facing challenges. Could the departure of Thierry Koskas, coupled with the recent appointments of Xavier Chardon as head of Citroën and Antonio Filosa to Stellantis, reshuffle the cards? A change in leadership is often accompanied by a re-evaluation of future projects. To date, there has been no definitive confirmation that the E1J project is still on track. The brand's silence on this specific topic leaves the door open to all sorts of speculation.

The Citroën Oli concept is much more than just a styling exercise. Through innovations in recycled materials, lightness and intelligent simplicity, it demonstrates that Citroën can offer a credible and desirable alternative to the current automotive industry's focus on technology and weight. Not only would a production version be excellent news for consumers looking for an affordable, environmentally friendly electric vehicle, it would also be a tremendous opportunity for the brand to reaffirm its unique identity. The niche exists, the philosophy is popular, and the industrial tools are being put in place. The question is no longer whether Citroën can do it, but whether it will dare to take the leap. A response is expected in the coming months and could be a game-changer once again.