After a successful press test in Spain, the brand's new urban SUV, the Citroën C3 Aircross, made its first public appearance in Italy on the occasion of the 75th anniversary of the prestigious Italian song festival in Sanremo. This participation was made possible thanks to the partnership between Citroën and Radio Italia, which gave the brand's new urban SUV exceptional visibility.
Partnership between Citroën and Radio Italia: a strategic alliance.
Following last year's success, Citroën has teamed up with Radio Italia for the 2024 edition of the Sanremo Festival. From 12 to 15 February, the brand will benefit from an increased media presence, with live broadcasts from the "Fuori Sanremo" studios and interviews with Festival participants. This partnership will allow the new C3 Aircross to be presented to a wide audience.
The C3 Aircross unveiled to the Italian public: an important milestone
In a festive atmosphere, the Italian public discovered the new Citroën SUV in a national preview. Presented alongside the new C3, this SUV embodies Citroën's evolution in the B-segment, a crucial market in Italy. Building on the success of the C3, Citroën hopes to repeat this performance with the C3 Aircross, the first generation of which was regularly among the top 50 bestsellers in its segment, but failed to break into the top 10. This is an objective that Citroën hopes to achieve with the next generation in order to significantly increase its sales on the Italian market.
The new C3 Aircross stands out for its bold design, which combines robustness and elegance. Its spacious and comfortable interior, characteristic of the brand's DNA, offers a unique driving experience. Available with petrol, hybrid and electric engines and in three versions (YOU, PLUS and MAX), it meets the needs of a wide range of customers.
After a difficult period, Citroën seems to be regaining positive momentum thanks to the success of the new C3 and the imminent launch of the C3 Aircross. This first public appearance in Italy marks an important step for the new urban SUV, which should quickly seduce Italian consumers and contribute to the brand's growth.
Opmerkingen