Citroën takes charge at Manchester Motor Show 2026: Formula E and electric lineup in the spotlight

As 2026 begins, Citroën appears firmly determined to dominate the media landscape and increase the visibility of its entirely renewed range. The brand is not merely capitalizing on its existing models but is actively seeking to leverage its recent sporting commitment to highlight its technological expertise. The strategy is clear: to create an obvious bridge between high-performance racing and production vehicles intended for the general public. Thus, complementing its expected presence at the Brussels Motor Show, the brand has announced its active participation in the Manchester Motor Show. This British event will provide the manufacturer with an opportunity to present its latest innovations, featuring the undisputed star of the show: the Formula E single-seater, a symbol of Citroën's new dynamism.

Manchester: a showcase for the electric range and sporting performance

On Saturday, January 10, Citroën invites the British public and brand enthusiasts to a demonstration of strength at the Manchester Motor Show. The goal is to present a bold vision of sustainable mobility through a captivating range capable of combining electric performance—whether for passenger cars or utility vehicles—with the versatility essential for modern lifestyles.

Visitors will have the opportunity to discover the entire electric lineup, illustrating the diversity of the French manufacturer's offer. From playful urban mobility embodied by the small Citroën Ami Buggy, which continues to charm with its originality, to the upper segment with the large New ë-C5 Aircross, the latest addition to the electric SUV range, Citroën covers all needs.

The show will also be an opportunity to get up close with the New ë-C3 Aircross as well as the utility version with the New ë-C3 Van, demonstrating that the energy transition also concerns professionals. For those who love getaways, the Citroën Holidays will be present, confirming the brand's interest in the leisure vehicle and camper van market, designed here for adventure without sacrificing comfort.

However, the highlight of the show will undoubtedly be the presence of the brand's Formula E car. This racer is not just for show: it celebrates Citroën's entry into the demanding world of electric vehicle racing. It is worth noting that the brand's commitment to this discipline is already bearing fruit, with the team having brilliantly started the season with a very impressive 3rd place, thereby proving the reliability and performance of the electric technology developed by Citroën.

Citroën's ambitions confirmed by Greg Taylor

The importance of this event for the UK market and, by extension, for the brand's global strategy, was highlighted by local management. Greg Taylor, Managing Director of Citroën UK, was keen to clarify the close link between competition and the commercial range during this announcement.

"With our recent entry into Formula E, we are ushering in a new era of electric performance," said Greg Taylor. "Visitors will also be able to discover our range, including the new ë-C3 Aircross, the new ë-C3 Van, the Ami Buggy, the Holidays camper van, and the new ë-C5 Aircross."

These remarks confirm the desire not to separate the world of racing from that of the road, but rather to bring them together to reassure and attract consumers regarding the capabilities of electric power.

For those wishing to see these new products in person, the event will be held at an iconic venue in the city. The meeting point is the Manchester Central Convention Complex, located on Windmill Street (M2 3GX). Doors will open at 9:00 AM on Saturday, January 10, 2026. A notable fact worth highlighting for an event of this quality: entry is free.

However, to facilitate organization and guarantee access, prior registration is recommended. Enthusiasts and curious minds can obtain their pass directly via the official event link: https://manchestermotorshow.co.uk/.

Increased visibility for a pivotal 2026

In conclusion, Citroën's prominent presence in Manchester, echoing its deployment at the Brussels Motor Show, marks an undeniable desire to increase the visibility of its new range on a European level. By choosing to highlight its commitment to Formula E alongside its production models like the ë-C5 Aircross or the Holidays, the manufacturer is forging a bond of trust and modernity with the public. These initiatives, therefore, allow Citroën to enter 2026 in the best possible way, displaying a conquering, technological face resolutely turned towards sustainable and accessible mobility.