Citroën supports the fight against women's cancers with a Pink Friend in Caen

Citroën, more than just an automotive brand, often embodies a true life companion for thousands of people around the world. Its history is intrinsically linked to human, popular, and accessible values. What better way to illustrate this philosophy than to highlight an initiative passionately carried by the Citroën Mary Automobiles dealership, which has chosen to actively support La Rochambelle, a 100% female race-walk dedicated to the fight against women's cancers.

Since 2018, Citroën Mary Automobiles has proudly stood alongside La Rochambelle, a flagship event of the Caen Marathon de la Liberté. This commitment is part of an ongoing effort to support societal causes and confirms Citroën's desire to play an active role beyond the mere production of vehicles. The partnership materializes each year through strong involvement, notably symbolized by the presence of emblematic vehicles and active participation in public awareness. The 2025 edition of La Rochambelle took on a particularly symbolic dimension. Indeed, it coincided with two major anniversaries: the millennium of the City of Caen and the centenary of the François Baclesse Center, an institution dedicated to the fight against cancer. These celebrations provided an ideal setting to amplify the message of solidarity and hope carried by this race. Citroën Mary Automobiles' support for La Rochambelle is not just a sponsorship initiative; it is a concrete manifestation of the brand's DNA, which aspires to be close to people and their daily concerns, including the most sensitive ones.

The Pink AMI: a rolling symbol of hope and solidarity

At the heart of this 2025 edition, an unexpected protagonist particularly captured attention: the Citroën AMI Rose (Pink AMI). This special and unique version of the AMI, redesigned for the occasion by the Mary Automobiles group, started the race adorned with inspiring messages of hope, courage, and solidarity. However, the story of this AMI Rose does not end with crossing the finish line. Its journey will continue far beyond the event, symbolizing a lasting commitment. Indeed, the Citroën AMI Rose will be officially donated to the François Baclesse Center starting in September. It will then serve as a support vehicle for the medical teams' travels, thus facilitating their daily lives and their essential mission in the fight against women's cancers. Before joining its new mission, the AMI Rose will offer the public the opportunity to discover it. Throughout the summer, it will make stops at the various dealerships of the Mary Automobiles group. People wishing to see this iconic vehicle and support this wonderful initiative can consult the exhibition dates and locations on the official Mary Automobiles website, at the following address: https://www.maryautomobiles.fr/la-rochambelle-2025#ou-voir-l-ami-rose-rochambelle-en-2025. This project, whose story is emotionally narrated by Pauline Jardin, Deputy Marketing Director of Mary Automobiles, and Roman Rouzier, General Director of the Baclesse Center, testifies to the strength of partnerships and the positive impact an engaged company can have.

Citroën Mary Automobiles' commitment alongside La Rochambelle and the François Baclesse Center in the fight against women's cancers is a striking proof of what the Citroën brand truly represents. More than a car manufacturer, Citroën positions itself as a deeply human company, close to the realities and daily challenges of its customers. It listens to their struggles, their desires, and their passions, and mobilizes to provide support where it is most needed. The AMI, by its very nature as an urban, compact, and accessible vehicle, perfectly embodies this philosophy of proximity. By becoming the AMI Rose, it once again demonstrates the extent of its possibilities, going far beyond its primary function of mobility. The natural sympathy it evokes is here put at the service of a strong and remarkable commitment, making this initiative a true Citroën without a doubt. It symbolizes the brand's ability to innovate, not only technologically but also humanly, by integrating values of solidarity and hope. The story of the AMI Rose is a powerful reminder that the automobile can be a vehicle for positive change and a major player in supporting essential causes.