The year 2025 is off to an excellent start for Citroën. After brilliantly positioning the C3 at the top of sales in France, the brand is repeating its performance in Italy, where the C3 is confirming its excellent start. The January figures confirm Citroën's growth on the Italian market, with a market share of 4.3%, up 0.9% compared to the last quarter of 2007. This growth is all the more remarkable as it comes in the context of a general decline in car sales.
The January data confirm Citroën's growth trend on the Italian market, which opens 2025 with a market share of 4.3%, up 0.9% compared to the last quarter of 2024. Citroën is also making progress in electric vehicles, reaching second place with a market share of 7.7%. The share of cars sold to individuals is significant: 5.3%. The share of commercial vehicles is also growing: 5.4% (+0.4 compared to the last quarter of 2024).
The new C3 is already a resounding success.
The new-generation C3 is already a success, which is no mean feat, as the third-generation C3 is regularly the best-selling car in Italy. The C3 has established itself as a reference model in the energy transition, meeting the needs of a wide audience. With the 100% electric version, the ë-C3, it dominates the B segment, while the petrol version is the best-selling car in Italy with this type of engine, awaiting the imminent arrival of the hybrid version.
Key figures for the C3:
Leader of the B segment: the C3 is the second best-selling car in its segment in Italy, all engines combined, with 4,565 units sold.
The electric version of the C3 also leads sales in the B-segment with 418 units.
Petrol: The C3 Petrol is the best-selling petrol car in Italy with 4,146 units sold.
Citroën confirms its strategy with the C4 and Ami models.
In addition to the C3, other models contribute to the brand's success in Italy. With a market share of 5.4% in its segment, the C4 is also the third most popular 100% electric car. For its part, the Ami seduces with its innovative approach and its adaptability to urban needs. The forthcoming launch of the redesigned versions of the C4 and the new C3 Aircross should reinforce this positive dynamic for the brand.
Key figures for the C4:
5.4%: The C4 holds a market share of 5.4% in its segment.
3rd place among electric cars: The C4 ranks third among electric cars in its segment.
This first month of 2025 is an excellent base for Citroën, which is benefiting from the success of the new C3, a success that the redesigned C4 and C3 Aircross will be able to reinforce in the coming weeks. The brand confirms its commitment to electrification with a range of models adapted to each customer's needs. The future looks promising for Citroën, which intends to continue along this path and conquer new market shares.
Citroën has had a remarkable start to 2025 in Italy, with growth in market share and the resounding success of its new C3. The brand confirms its commitment to electrification and can count on other models such as the C4 and Ami to consolidate its position on the market. The imminent launch of the redesigned C4 and the new C3 Aircross should reinforce this positive momentum and open up new prospects for the brand.
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