The business-to-business (B2B) market is a strategic segment for Citroën, as important as the retail market. Aware of its importance, the French manufacturer is seeking to strengthen its presence in this segment by offering solutions tailored to the needs of professionals. With this in mind, Citroën announces the signing of a partnership with Réseau Entreprendre, a leading business support association. The aim of this partnership is to provide personalised support to entrepreneurs by facilitating their access to sustainable and optimised mobility.
Comprehensive support for young businesses
Citroën and Réseau Entreprendre are joining forces to offer entrepreneurs comprehensive support focused on mobility and energy transition. This partnership is based on three main pillars :
Personalised assistance: advice on fleet management, support for the energy transition and optimisation of the fiscal impact of company vehicles.
Tailored financing solutions: leasing or customised financing options to help entrepreneurs access a fleet of vehicles.
Local and national commitment: implementation of concrete actions throughout the Citroën network, notably through the organisation of events and professional meetings.
Edouard George, Director of Citroën France, emphasises the importance of this commitment. "Helping entrepreneurs grow and giving them every opportunity to succeed is a matter of course for Citroën. This partnership allows us to offer them concrete solutions for their mobility needs, whether it's optimising their fleet or facilitating their transition to electric vehicles". We are proud to join forces with Réseau Entreprendre to build a more sustainable and innovative entrepreneurial future.
A network mobilised for local support
In addition to national support, this partnership has a strong local base. Citroën dealers will play an active role in this support by offering personalised advice to entrepreneurs and organising awareness-raising events.
According to Réseau Entreprendre, this collaboration will enable the organisation of
Meetings at dealerships: to inform entrepreneurs about mobility solutions adapted to their needs.
Discussions with experts: on fleet management and energy transition.
Dissemination of training content: to help entrepreneurs optimise their business travel.
This local approach strengthens the relationship between Citroën and entrepreneurs, while facilitating their access to affordable and sustainable solutions.
This partnership marks a new milestone in Citroën's B2B strategy to conquer a highly competitive segment. With accessible financing solutions and one of the most affordable electrified vehicle ranges on the market, the brand is positioning itself as the partner of choice for entrepreneurs.
For their part, start-ups benefit from personalised support that allows them to manage their budget while accessing more sustainable mobility. This partnership illustrates Citroën's commitment to innovation and to providing concrete solutions to support entrepreneurship in France.
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