Citroën is maintaining its momentum on the German market, recording its highest monthly market share in the passenger car segment for 15 years. According to the German Federal Motor Transport Authority (KBA), the brand with the two chevrons recorded a remarkable 65.3% increase in new registrations in the first quarter of this year compared to the same period last year.
The month of March deserves special mention, which was marked by a spectacular increase in Citroën registrations, up 91.8% compared to March 2023. This month was also marked by the achievement of a market share of 2.9% in the passenger car segment, a record that has not been reached for 15 years in the history of Citroën in Germany.
The first quarter of 2024 was a great success for Citroën, with a market share of 2.3% in the passenger car segment. With growth of 65.3% compared to the first quarter of 2023, the French importer positions itself as one of the fastest-growing brands in Germany, significantly outperforming the overall passenger car market, which grew by only 4.2% over the same period.
Thomas Goldboom, Managing Director of Citroën Germany, said: "Our impressive registration results clearly demonstrate the success of Citroën in Germany. The strategic repositioning of the brand, combined with the attractive pricing of our vehicles and the launch of attractive new models such as the new C3, has convinced many customers. These solid results confirm our strategy and encourage us to continue our commitment to offer our customers modern Citroën models with exceptional value for money. I would like to thank our business partners and the entire Citroën Germany team for their contribution to this exceptional success."
In terms of models, the C3 is the brand's best-seller (including C3 and C3 Aircross) with 6,324 units and a 40% increase in sales, ahead of the Peugeot 208 and 2008 on the German market, which together totalled 5,527 units. The C4 also grew by 22.8% to 3,607 units, including 392 ë-C4s, and sold better than the Peugeot 308, which sold only 2,479 units in the first quarter.
In conclusion, since the redesign of the range last October, Citroën sales in Germany have taken off and closed the first quarter with a market share well above 2%, which has not happened for a long time. The imminent arrival of the new C3 and other new products should allow Citroën to continue this excellent trend and end 2024 on a higher note.