Citroën confirms its commitment to strengthening its international presence by focusing on Latin America, a strategic region for its development. This strategy is reflected in the expansion of the range of vehicles available and in powerful marketing initiatives, particularly in Argentina. In this context, Citroën has just announced its partnership as Official Car Manufacturer of the Lollapalooza Festival, a major cultural event in the region.
Citroën, Official Partner of Lollapalooza Argentina 2025
Citroën will be the official automotive partner of the 10th edition of Lollapalooza Argentina, organised by DF Entertainment. This event, which will take place from 21 to 23 March 2025 at the San Isidro racetrack in the province of Buenos Aires, attracts thousands of festival-goers from all over the region every year.
On this occasion, the brand will present its latest model, the Citroën Basalt SUV, which will be the official vehicle of the event. Sebastian Gimenez, Marketing Director for Stellantis in Argentina, said: "We are delighted to be associated with this emblematic music festival in Argentina. It is a great opportunity to connect with brand lovers both physically and through the digital space of LollaAR. This festival fully highlights the musical and pop culture that it shares with Citroën". "
In addition to its presence at the festival, Citroën also plans to present the Basalt this summer at the Villa Gesell Motor Show, a popular destination on the Argentinean coast. This initiative confirms the brand's commitment to promoting its vehicles in strategic locations and attracting the attention of a wide audience.
The C-Cubed range: a range adapted to market needs
The Citroën Basalt, the third model in the C-Cubed range, perfectly illustrates the brand's strategy in Latin America. This range has been designed to meet the expectations of local customers by offering accessible, robust models with a modern design.
The Basalt stands out for its elegance, comfort and robustness, characteristics that are particularly appreciated in the highly competitive B-SUV segment. As Citroën points out, this model has been designed to offer a unique experience in terms of design and interior comfort. The C-Cubed programme also includes the Citroën C3 and the Aircross SUV, which complete the range and target strategic segments for the brand.
Lollapalooza will be the ideal showcase for the Basalt, allowing visitors to discover this new model in a dynamic and cultural context. This marketing approach is part of Citroën's desire to create a strong bond with its customers by highlighting its bold identity and its capacity for innovation.
With this partnership, Citroën is not only taking part in a major cultural event, but is also investing in its reputation and proximity to local consumers. Latin America is a key market for Citroën, and this marketing strategy is accompanied by a product offer specifically designed to meet the needs of this region.
By associating its image with a popular event and highlighting a range of adapted vehicles, Citroën has everything it needs to attract new customers. The Basalt, a symbol of modernity and comfort, should play a major role in this dynamic. With this bold strategy, Citroën confirms its ambition to become a major player in the Latin American automotive market.
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