On the eve of the German elections, Citroën is launching a bold and original advertising campaign to promote its range of electric vehicles. This initiative, called "Vote Ëlectric", not only highlights the technical and economic advantages of the brand's electric models, but is also part of a broader political and social context. In fact, Citroën is using this election period to raise public awareness of the challenges of electric mobility and to combat the prejudices that still hinder its mass adoption.
The campaign stands out for its creative and impactful approach, using colourful visuals and provocative slogans reminiscent of traditional election posters. By appropriating the codes of political communication, Citroën aims to capture the attention of citizens and encourage them to think about the benefits of electric mobility. This approach is part of the brand's desire to make sustainable mobility accessible to all by offering innovative and affordable vehicles.
The "Vote Ëlectric" campaign: A bold electric offensive
Citroën is standing out with a bold advertising campaign using expressive motifs and provocative statements. Online and offline, the brand is reinforcing its presence with eye-catching visuals that can be seen on the streets of German cities and on social media.
Roman Franke, Head of Marketing Citroën Germany, says: "With the BEV campaign, we want to give a positive boost to the topic of electromobility and reduce prejudices. Many people are still reluctant to choose an electric car. We want to encourage people to think about issues such as range, charging infrastructure and costs in an attractive way. We want to encourage people to think and believe that now - in the run-up to the general election - is the perfect time to do so. With our comprehensive ë range of models offering exceptional value for money, we are offering our customers the most electrifying choice of the year! "
The campaign runs both offline and online, with large format posters and social media spots. The colourful visuals and campaign slogans reinforce the campaign messages and fit perfectly with the current political landscape.
Four proposals to meet every need
The Citroën ë-C3: accessibility and innovation
Under the slogan "With integrated debt brake", the Citroën ë-C3 highlights its price, which makes it the most affordable uncompromising electric car. With a starting price of 23,300 euros, it offers autonomy and comfort adapted to everyday life.
Citroën AMI: mobility for young drivers
The Citroën AMI promises: "Finally, you can drive from the age of 15! Newly launched on the German market, the Citroën AMI aims to replicate the success it has enjoyed in other countries by offering a car that can be driven from the age of 15.
The C3 Aircross: Family comfort and autonomy
The ë-C3 Aircross, with its slogan "Full batteries against empty promises", Citroën's latest SUV focuses on its 300 km autonomy, which corresponds to a family's weekly use. It should be noted that the new C3 Aircross won the AutoBild "Value Champion 2024" award in Germany a few weeks ago, which bodes well for its sales.
The ë-C4: advanced technology and versatility
The ë-C4, "positively charged frontrunner", stands out for its SUV-coupé style, modern technology, efficiency and quick-charging function. It can be charged to 80% in just 30 minutes at a 100 kW DC fast charging station.
There is no doubt that Citroën is back on the scene of original and effective communication. After making an impression with its campaign for the new C4, the double chevron brand is doing it again in Germany with a bold offensive in the run-up to the Bundestag elections. By cleverly playing on the electoral context, Citroën has managed to highlight its electric range in a fun and engaging way.
This "Vote Ëlectric" campaign perfectly illustrates Citroën's commitment to more sustainable and responsible mobility. By directly addressing consumers' concerns about vehicle autonomy, charging infrastructure and costs, Citroën is demonstrating that electric mobility is no longer a utopia, but a reality accessible to all.
With its electric range, Citroën offers a concrete and diversified response to citizens' mobility needs. This initiative demonstrates the brand's ability to innovate while staying close to its customers' expectations. In short, Citroën is not just following the electric mobility trend, but is becoming a key player, ready to shape the future of urban mobility.
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