Citroën has always been synonymous with comfort. André Citroën laid the foundations of this fundamental value with the launch of the Type A in 1919. The French manufacturer is renowned for its innovations in suspension, from hydraulics to the Advanced Comfort double-butted suspension. With the energy revolution, Citroën continues to reinvent comfort, integrating the benefits of hybrid and electric engines to offer an unrivalled driving experience.
In 2017, Citroën put an end to its famous hydraulic suspension, present since the Traction Avant in 1954. However, the brand has not abandoned its quest for comfort. On the contrary, it has turned it into a holistic objective, integrating elements such as quality of life, ease of operation and legibility of information. In this way, Citroën aims to reduce the driver's mental workload by promising him a real protective bubble against the outside world. This is particularly true of the C4 and C5 X models, where every detail has been designed to maximise the well-being of the driver and passengers.
An energy transition that promotes comfort
The energy transition offers Citroën new advantages to differentiate itself from the competition. Electrified engines, whether hybrid or fully electric, improve the comfort of the vehicle thanks to their silence and the absence of vibrations. This "cocoon effect" provides an immediate feeling of well-being, in line with the comfort philosophy that Citroën has been promoting since 2017. Electric driving is particularly smooth, with power always available to avoid sudden acceleration. In addition, energy recovery minimises unwanted braking, contributing to a smooth and calm driving experience.
In large urban areas, where speeds are increasingly regulated, electric driving is a natural choice. Speed limits, often set at 30 km/h, encourage a leisurely, comfortable driving style. Citroën is taking advantage of this trend to maximise well-being on board its vehicles, meeting the expectations of drivers looking for zen in a stressful urban environment. Citroën's electric vehicles, with their smooth and silent drive, become valuable allies for a peaceful driving experience.
Citroën, still the queen of comfort
The combination of energy transition and regulated speeds gives Citroën a unique opportunity to stand out. Comfort, a historical value of the brand, is now reinforced by modern technologies and the new demands of urban mobility. From the new C3 to the large C5 X, each model in the Citroën range embodies this quest for ultimate comfort. The Advanced Comfort seats and suspensions, present throughout the range, guarantee unparalleled driving comfort. Driving a Citroën means embracing a more zen-like lifestyle, where well-being takes precedence over performance.
Citroën's latest models, real bubbles of protection from the outside world, reduce noise and vibrations and offer unparalleled driving pleasure. In particular, the brand's electrified versions are designed to maximise this comfort thanks to the very essence of the electric motor. By positioning itself in this way, Citroën is responding to consumers' growing expectations in terms of comfort and well-being, while offering vehicles at competitive prices. This strategy should allow the brand to grow in a European market increasingly focused on electrification, where sales of hybrid and electric vehicles already represent more than 50% of the market.
In conclusion, as the automotive world evolves towards greater comfort and smoothness, Citroën, with its heritage and innovations, is perfectly positioned to take advantage of this transition. By offering vehicles that put the driver's well-being first, the French brand has everything it needs to attract new customers and consolidate its position on the market. The quest for comfort, which is part of Citroën's DNA, is more than ever a major asset in a rapidly changing automotive landscape.
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