Despite a sharp drop in sales in August, Citroën has continued to perform well since the beginning of the year. With increasing market share and solid growth on the Italian market, the brand is approaching the end of the year with optimism, driven by the launch of the new Citroën C3. The events of September should confirm this momentum.
Solid results since January 2024
Citroën has recorded significant growth in Italy since the beginning of 2024. In the first eight months of the year, the brand achieved a market share of 4.3%, an increase of 0.6 percentage points compared to 2023. This progress is accompanied by a 19% increase in volumes, a figure that underlines the growing appeal of Citroën models among Italian motorists. "The first eight months of 2024 confirm Citroën's growth trend, with a market share of 4.3%, up 0.6 percentage points compared to the same period last year," the brand said. This performance reflects an attractive offer, characterised by innovative and accessible vehicles, for both individuals and professionals.
September Open House and launch of the new C3
On 21 and 22 September, Citroën will be holding Open Houses in all its Italian showrooms to celebrate the launch of the new C3. This eagerly awaited model represents a new era for the brand. Available in both petrol and electric versions, the new C3 is an accessible and powerful city car available for lease from €49 per month. Citroën promises a range of 440 km for the electric version, making it one of the most competitive vehicles in its segment.
This launch is a strategic step for Citroën, which is counting on this event to attract a wide audience. "To satisfy the interest of motorists, all Citroën showrooms in Italy will open their doors on Saturday 21 September and Sunday 22 September: two days dedicated to the launch of the new C3," the brand announced. This key moment should further boost sales towards the end of the year.
Since its arrival in Italy, the new Citroën C3 has already won over many consumers. In just eight months, more than 7,000 orders have been recorded, 30% of them for the electric version, the ë-C3. This figure confirms the enthusiasm for Citroën's sustainable and accessible mobility solutions.
This success in Italy demonstrates the relevance of Citroën's strategy of combining accessibility and technological innovation. The ë-C3, priced at less than €24,000, promises to revolutionise the electric car market. Its autonomy, comfort and design appeal to a public that is increasingly sensitive to environmental issues.
In conclusion, despite a less successful month of August, Citroën is approaching the end of the year with confidence. The September Open House, combined with the success of the new C3, should enable the brand to return to a sustainable growth rate. The success of the ë-C3 in Italy points to a promising future for Citroën throughout 2024. With a range of innovative vehicles and a strategy focused on sustainable mobility, Citroën is positioning itself to meet the expectations of a wide range of customers, both private and professional.
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