The first quarter of 2024 seems to be the one of recovery for Citroën throughout Europe, where the brand is showing good growth. This is particularly the case in Italy, where Citroën closed the first quarter on a positive trend with a good market share and a good position in electric cars.
According to data published in Italy, Citroën recorded a market share of 4.39% in March, above 4.3% for the third consecutive month. This result highlights the stability and consistency of the brand's performance in Italy.
An essential element of this success is the performance of the Citroën C3, which continues to be one of the most popular cars. With a market share of 12.8%, the C3 ranked third in its segment in Italy, an increase of around 1.7 percentage points compared to the same period last year. Despite the imminent launch of the new generation, the current version of the C3 maintains a strong position on the Italian market, ranking fourth overall with a market share of 2.54%, an increase of 0.31 points per year.
The transition to electric mobility continues to progress positively, particularly with the Citroën e-C4 and e-C4, which recorded significant growth compared to the previous year. The incentives offered by the Easy Citroën programme play a key role in this success, encouraging more and more consumers to opt for sustainable electric mobility solutions.
The Citroën Ami also continued its success, consolidating its position as the leader in electric quadricycles with a segment share of 61% and maintaining its leadership even when all fuel types are taken into account, with a segment share of 32%.
Growth in the first quarter
The first quarter of 2002 was extremely positive for Citroën in Italy. The excellent results for March confirm the encouraging trend observed in the first three months of the year and underline the importance of the Italian market for Citroën.
During this period, Citroën's market share increased by 0.24 percentage points to 4.56%. Its share of the private market is 4.78%, placing Citroën eighth in the ranking.
In terms of models, the C3 increased its market share by 0.7 percentage points compared to 2023, taking first place on the overall market with a market share of 2.77%. In its segment, the C3 takes second place with a share of 13.7%, an increase of 3.76 points compared to 2023.
For its part, the Citroën ë-c4 is second in its segment in Italy with 158 units sold in the first quarter, representing a segment share of 12.74%, with sales of the electric C4 representing more than 16% of those of the C4, a performance well above the market. In addition, sales of the C4 rose by 15.74% in the first quarter, placing it 7th in its segment and second in the compact sedan segment behind the Fiat Tipo, but first in France ahead of the Peugeot 308, whose sales fell by 44.96% to 721 units.
In conclusion, Citroën's range of electric vehicles not only meets the requirements of sustainability, but also continues to grow in terms of both range and financial solutions and initiatives, demonstrating a concrete commitment to a greener future. The imminent arrival of the new generation C3 will further concretise this promise with an accessible starting price that makes it one of the cheapest electric cars in Italy; the petrol version presented yesterday should also allow Citroën to increase its sales in the coming months.