Citroën continues to expand its influence in the electric vehicle sector by signing a major Memorandum of Understanding with Refex Green Mobility Limited, a subsidiary of the Refex Group. This new agreement, which covers the purchase of 500 Citroën ë-C3 electric vehicles, marks a significant step in the collaboration between the two companies. This agreement follows a series of similar contracts signed by Citroën in recent months, totalling more than 7,000 units. This strategy not only allows the brand to increase its visibility among the population, but also allows customers to test the performance and benefits of the Citroën ë-C3.
This new agreement follows a series of similar contracts signed by Citroën in recent months, totalling more than 7,000 units. This strategy not only allows the brand to increase its visibility among the population, but also allows customers to test the performance and benefits of the Citroën C3.
Shishir Mishra, Brand Director, Citroën India, highlighted the importance of this collaboration: "Our association with Refex underlines Citroën's commitment to our customers, the reliability of our products and our sustainable operations. The Citroën ë-C3, with its efficient battery pack, advanced electric powertrain and comprehensive connectivity features, continues to be the preferred choice for companies looking to embrace green mobility. Refex eVeelz has seen significant growth in sustainable mobility and we expect this to continue to have a positive impact as the company expands its presence in India". By offering a reliable and environmentally friendly transport solution, Citroën is meeting the growing demand for sustainable mobility while contributing to India's carbon neutrality goals.
Making a lasting impact on urban mobility in India
Yash Jain, Director of Refex Green Mobility Limited, expressed his enthusiasm for this strategic partnership: "Our collaboration with Citroën will significantly reduce exhaust emissions in line with our country's carbon neutrality targets. We have been very impressed with the performance of the first batch of Citroën ë-C3 electric vehicles that we purchased in early 2023. The vehicles have proven to be reliable, easy to use and have benefited from an excellent support service. The Green Mobility division of the Refex Group, operating as Refex eVeelz, is committed to providing reliable, safe and clean transport options for our customers. Our strategic partnership with Citroën will accelerate sustainable and environmentally friendly urban mobility. "
This approach by Citroën and Refex eVeelz is crucial in promoting electric mobility in India. By allowing customers to test the Citroën ë-C3, the brand is increasing its visibility and demonstrating the reliability of its electric vehicles. This strategy is all the more important in the current context, where the demand for ecological transport solutions is growing rapidly. With these contracts, Citroën is strengthening its position on the electric vehicle market in India and actively contributing to the transition towards more sustainable mobility.
In conclusion, Citroën's proactive approach and strategic partnerships continue to play an important role in the development of green mobility in India, where it is seeking to take advantage of the still modest competition. This latest agreement with Refex Green Mobility Limited only strengthens the brand's commitment to future sustainable mobility in line with India's green ambitions.
Comments