Citroën announces the launch of the special edition "C3 AIRCROSS SUV Tricolore Edition" throughout Japan from Friday 5 July. This exclusive model will be available at the brand's official dealers at a recommended retail price of 4,068,000 yen (€23,300). This unique edition features the integration of two popular accessories, the Driving Regulator and the ETC system, at the same price as the base model equipped with the HDi diesel engine in Max trim. Japanese buyers can choose from three body colours representing the French flag: Voltaic Blue, Banquise White and Pepper Red, adding a patriotic touch to this special edition.
This special edition commemorates the "FRENCH TOUCH" campaign, an initiative to celebrate French elegance and style. As part of the campaign, which runs from 5 July to 28 July, five people will be selected at random to receive a one-year subscription to the Pansuk bread delivery service. In addition, a "FRENCH TOUCH" show will take place from 13 to 15 July. Visitors to this show will have the chance to win a "Senteur et Beauté" hand cream and buyers of this model will receive an "@aroma" perfume diffuser as a contract gift. This campaign underlines Citroën's commitment to offering its customers a unique and refined experience while celebrating French culture.
A limited edition for lovers of Citroën and French culture
The C3 Aircross Tricolore Edition is not just a car, it is a celebration of the French way of life. In addition to its advanced technical features, this limited edition offers modern comfort and safety elements. Driving Control, so popular with Japanese drivers, and the ETC system, which facilitates toll payments, are included at no extra cost. This strategy is aimed at attracting fans of the brand who are looking for both style and functionality without breaking the bank.
The special edition is also a way for Citroën to reinforce its image as an iconic brand that combines tradition and modernity. By incorporating symbolic elements such as the colours of the French flag, Citroën recalls its roots while projecting itself into the future. The associated campaign, with exclusive gifts and special events, creates an atmosphere of exclusivity and privilege for customers, strengthening their loyalty to the brand. "This special edition is a true embodiment of the Citroën spirit, combining innovation, style and homage to our French heritage," said Susumu Uchikoshi, President of Stellantis Japan.
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