Citroën is determined to move very quickly with the new C3 Aircross because, three weeks after its presentation, the brand has already revealed the range of versions, prices and opened orders for its new urban SUV, which will be the star of the brand's stand at the next Paris Motor Show. It is in October that the brand will officially launch the new C3 Aircross, but I invite you to discover, exclusively, the very first images of the advertising that will accompany the launch.
The arrival of Thierry Koskas at the head of Citroën was accompanied by a clarification of the brand's positioning, with the aim of maintaining the audacity that characterises it, even if it now aims to offer accessible cars. This boldness must also be reflected in television advertising, an area in which Citroën has excelled on several occasions in recent years, notably with the famous Jacques Séguéla commercials.
The launch advertising for the new C3 demonstrates this desire to offer distinctive advertising films that recall television moments. Under the theme of revolution, the C3 launch ad shows the car in a scene inspired by the French Revolution, in which the people took power over the nobility, drawing a parallel with electric cars that are finally accessible to all and no longer reserved for an elite.
For the launch of the new C3 Aircross, the brand is changing direction and playing an adventure with a family that is clearly staying in the forest while tasting the joys of the brand's new SUV, which is clearly inspiring others. ...I suggest you discover it exclusively here:
These few seconds of teaser of the future advertising film give a glimpse of an important film in which a bear is very attentive to the comfort that this new C3 Aircross seems to promise, unless it is something else that interests him ;-). Note also the play on words with "Bear with us", which can be translated as "Bear with us" or "Be lenient with us", a play on words with Bear, which means bear.
The launch ad will be unveiled during the marketing of the new C3 Aircross, which should take place during the open days in October, which will be the opportunity to see it in full and see if the bear has been forgiving.
The arrival of a new marketing director, Federico Goyret, and Thierry Koskas, seems to herald a new era for the brand's communication, with films that evoke the spirit of its glorious ancestors, even if landing a visa on an aircraft carrier will never be possible again. So I suggest you go back and watch the commercial that launched the new C3.
and from Friend on social networks, which is also very well done:
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