Citroën is progressively expanding the marketing of its new C3 Aircross as, after India and Latin America, Indonesia is the next country to receive orders. The arrival of the new urban SUV on the Indonesian market marks the second stage of the brand's development in this country, where it should account for the majority of sales.
If the Citroën range has so far consisted mainly of the C3, manufactured in India, and the C4 and C5 Aircross, imported from Europe and subject to customs duties, the brand is adding an important string to its bow with the marketing of the new C3 Aircross, which seems to meet the needs of Indonesian consumers in particular thanks to its 7-seater version, the latter representing the majority of vehicles sold in Indonesia.
The new C3 Aircross is therefore preparing to face tough competition, made up in particular of the Toyota Rush-Daihatsu Terios, the Suzuki XL7, the Hyundai Stargazer 'with 7 seats like the Daihatsu Sigra, best-seller on the Indonesian market. To face this competition, the new C3 Aircross has solid arguments, starting with a more SUV-like and modern style than most of its rivals, but above all its manufacturing in India, which allows it to be exempt from customs duties and therefore offer competitive prices. Thus, the brand's new SUV will be sold in Indonesia from 289,900,000 Indonesian Rupiahs (IDR) or 16,750 Euros, less expensive than most of its competitors mentioned above, all of which exceed the IDR 300 million mark, which should therefore allow the C3 Aircross to find a place in this market where Citroën is showing ambition.
Made in India, the new C3 Aircross has the same 1.2-litre, 110-hp petrol engine as the versions sold on the Indian market, but unlike in India, the C3 Aircross is marketed directly and only with a 6-speed automatic transmission, which allows it to meet the expectations of Indonesian customers and thus have all the chances. According to Tan Kim Piauw, President and CEO of Citroën Indonesia, "Indonesians face many challenges every day, from managing traffic jams and balancing work and family, to ensuring a comfortable and safe journey when spending the weekend with family. The Citroën C3 Aircross SUV is here to meet the needs of Indonesian families by offering the best comfort and performance in its class. We are sure that the general public will welcome its presence with enthusiasm".
In conclusion, the marketing of the new C3 Aircross on the Indonesian market will allow Citroën to increase its sales, as it meets the needs of consumers and corresponds to the best-selling cars in Indonesia. The latest addition to the Citroën range seems to tick all the right boxes to establish itself in this difficult market where Citroën is re-establishing itself, and the fact that it is manufactured in India, which allows it to be duty free, ensures a competitive price, which is another argument in its favour.