Since its launch in 2022, the Citroën C3 Aircross has established itself as a key element of Citroën's international strategy, with a remarkable export performance. In fact, data from the second quarter of 2024 show that the C3 Aircross represents 73% of the 1,388 vehicles exported by Citroën India. This performance even exceeds the model's domestic sales in India, which amounted to 1,258 units in the same period. The C3 Aircross, launched in September 2023, has already reached a total of 2,138 units sold in India, including 1,784 units in 2024. Despite sustained international demand, local sales face stiff competition and high expectations in terms of functionality.
The C3 Aircross stands out on the market with its 5+2 seating configuration and a generous 511 litre boot when the third row is folded. However, the model suffers from some shortcomings in terms of modern features such as automatic climate control and keyless entry/start, which are now expected in the mid-size SUV segment. This lack, combined with a still developing dealer infrastructure, negatively affects its performance in the Indian market, despite its international success.
A global strategy anchored in India
Citroën's international expansion strategy is based on a solid foundation in India, where the local plant plays a key role in the production and export of vehicles. Citroën India's exports increased by an impressive 97% in the first quarter of FY2025 compared to the previous year, with a total of 1,388 units shipped. This growth is largely due to the C3 Aircross, which accounts for 73% of these exports. The international success of this model is a clear sign of the effectiveness of Citroën's localisation and production strategy.
The future launch of the Basalt crossover-coupé in August 2024 is part of this growth dynamic, which aims to capture an even greater share of the market with vehicles adapted to local and international preferences. This approach underlines Citroën's commitment to meeting the diverse needs of consumers while strengthening its presence in emerging markets. With cumulative exports reaching 4,870 vehicles since 2022, including 3,278 units in fiscal 2024, Citroën is demonstrating its desire to expand its global footprint, with India as the nerve centre of this expansion.
To further strengthen its position, Citroën must continue to adapt its vehicles to local expectations and improve its after-sales services in India. The C3 Aircross, while successful internationally, faces stiff competition in the Indian market, with rivals such as the Hyundai Creta and Kia Seltos offering advanced technologies and rich features. The key for Citroën will be to balance international competitiveness with the specific needs of local consumers in order to maximise its success in an increasingly demanding market.
In conclusion, the Citroën C3 Aircross perfectly illustrates the French brand's ambition to develop internationally while consolidating its presence in key markets such as India. The increase in exports and the development of new models reflect a well-coordinated strategy aimed at positioning Citroën as a major player on the world stage. To maintain this momentum, the brand must continue to evolve and adapt to the needs of different markets, while capitalising on the success of its current models.
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