Citroën Berlingo: unrivaled leader of imported MPVs in Japan for the 5th consecutive

For several years now, a significant trend has been taking hold in the Japanese automotive market: the Citroën Berlingo is no longer just another model in the lineup; it has become the true emblem of the Brand in Japan. This vehicle, which has successfully transcended its utilitarian roots to become a lifestyle object of desire, has been Citroën's best-seller in this territory for a long time. Official figures for 2025 confirm this dominance: the Berlingo has established itself as the best-selling imported MPV in Japan for the fifth consecutive year.

This performance is not a matter of chance but the result of a perfect alignment between Citroën’s DNA and the specific expectations of Japanese motorists. Between 2021 and 2025, the Berlingo maintained steady growth, proving that its unique design and comfort features cater to a wide range of lifestyles, from daily urban commuting to outdoor leisure activities.

A record of commercial longevity: five years at the top of the MPV segment

The success of the Citroën Berlingo in Japan is part of an exceptional dynamic that began at its very introduction. To understand the scale of this phenomenon, we must look back to 2019, when pre-orders for the third generation opened. At that time, the first 300 units available online were sold out in just five hours, a powerful signal of the massive success to come. Since its official launch in 2020, this enthusiasm has never waned.

According to data provided by the Japan Automobile Importers Association (JAIA), the Berlingo has held the top spot in registration rankings for the imported MPV category throughout the period from January 2021 to December 2025. Such consistency over half a decade is a rare achievement for a European manufacturer in Japan. The model has attracted a diverse audience, particularly families and outdoor enthusiasts, establishing itself as the absolute benchmark against fierce international competition. To sustain this momentum, Citroën has cleverly structured and expanded the Berlingo range to meet local needs precisely.

An evolving range and a customer experience centered on "Advanced Comfort"

One of the major drivers of this success lies in the strategic expansion of the product offering. In February 2023, the brand introduced the Berlingo XL version. This long-wheelbase variant, offering up to seven seats, immediately found its audience, becoming the best-selling version of the range in Japan today. Its exemplary modularity perfectly meets the needs of Japanese families looking for space without sacrificing Citroën's unique style.

Simultaneously, the BlueHDi engine has played a decisive role. This clean diesel engine has been praised for its balance of power and efficiency, achieving a remarkable fuel consumption of 18.1 km/L in the WLTC cycle, a strong selling point in a market sensitive to running costs. The range has also diversified with the introduction of the XTR trim, equipped with the Grip Control pack, offering enhanced traction for off-road adventures. In 2024, the model's facelift integrated Citroën’s new visual identity, including the new logo and a modernized front design, while maintaining the blend of originality and familiarity that appeals so much to Japanese drivers. Finally, the recent introduction of the exclusive "Aqua Green" color for the Japanese market highlights the brand's special attention to this country.

To showcase this commitment to onboard well-being, Citroën is organizing a major event at Tokyo International Airport (Haneda). From Friday, January 16, to Friday, January 30, 2026, a dedicated space for the "Comfort Seats" project will be set up in the Terminal 2 departure hall. Travelers will be able to test the brand's famous Advanced Comfort seats in a pop-up lounge. A Berlingo Long XTR Grip Control in Aqua Green will be on display, allowing visitors to experience the excellence of the chassis and interior layout firsthand. This marketing operation aims to reinforce Citroën's image as the benchmark for automotive comfort, with gifts offered to visitors who later visit an authorized dealership.

A lasting success shaping Citroën's future in Japan

These figures and the enthusiasm observed on the ground confirm the vital importance of the Citroën Berlingo for the Brand. Holding the title of best-selling imported MPV uninterrupted since 2020, the Berlingo has successfully become a key player in the Japanese automotive landscape. The rapid success of the seven-seater versions and the enthusiastic reception of technical and aesthetic innovations show that Citroën has built a strong emotional connection with its customers.

There is no doubt that the updates introduced in 2025, combined with a communication strategy focused on sensory experience and comfort, will allow the Berlingo to continue its brilliant career. By staying true to its values of boldness and serenity, Citroën appears firmly established at the top of its category's podium in Japan for the years to come.