The launch of the Citroën Basalt in India marks an important milestone in the brand's C-Cubed project, which aims to adapt its models to emerging markets. Citroën's first SUV-coupé offers a successful design and an attractive value proposition, particularly in a market segment that is not yet very saturated. With its good price/performance ratio, the Basalt is an attractive choice for many Indian and Brazilian consumers, while confirming Citroën's ambitions in the field of modern and accessible SUVs.
Award-winning design: Basalt named Best SUV Coupé
A few days ago, at the Autocar Awards 2025, the Citroën Basalt won the award for Best Design and Style in the SUV Coupé category, highlighting the originality and innovation of this model. This award recognises Citroën's work to offer a vehicle that is both functional and visually distinctive, a real asset in a market where the aesthetics and personality of models play a crucial role in the purchase decision.
Basalt: a reward for its value for money
The Citroën Basalt ends the year in style by winning second prize at the HiTech Awards 2024, organised by the Indian daily Jagran. In a context where price is a key factor, particularly in emerging markets such as India and Brazil, the Basalt has won over customers with its affordable yet well-equipped offer. According to Jagran, Citroën has been able to offer a vehicle that is very well positioned in terms of price, thanks to the upgraded equipment, particularly in terms of safety, which allows it to win the title of best value for money.
The Basalt, produced locally at the Stellantis plant in Tiruvallur, was launched on the Indian market in August 2024. It completes the Citroën range in India, alongside popular models such as the C3, C3 Aircross and C5 Aircross. Starting at 799,000 rupees (approximately 9,000 euros), the Basalt is available in three versions: You, Plus and Max. Each version offers comfort features such as premium cloth seats, air conditioning, digital instrumentation and wireless smartphone mirroring to provide a pleasant and connected experience.
The choice of India and Brazil for the launch of the Basalt is part of Citroën's well-defined strategy of local production and adapting vehicles to the expectations of consumers in these markets. Indeed, the quality/price ratio is a key factor for success in these territories and Citroën seems to have found the recipe with this SUV coupé.
Basalt: an asset for Citroën in a competitive market
The market for affordable SUV coupés is still relatively young and the Citroën Basalt has the opportunity to carve out a place for itself in this dynamic niche. Indeed, by offering a vehicle with an attractive design and a full range of comfort and technology at a competitive price, Citroën is entering a segment that is not very competitive but is growing rapidly. This could prove to be a strategic asset for the brand as it seeks to strengthen its presence in the most popular segments of emerging markets.
With its award-winning design and excellent value for money, the Citroën Basalt is well equipped to succeed in the markets where it will be launched, particularly in India and Brazil. This SUV-coupé combines elements of a sedan and a crossover, offering a modern, spacious and well-equipped driving experience. These assets should contribute positively to Citroën's sales performance, while reinforcing its accessible and innovative brand image.
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