Citroën has got us used to creative and bold advertising campaigns in recent months, especially in Ireland. This time, the brand with the two chevrons is unveiling a new campaign in the UK that highlights Ami in a way that is as surprising as it is explicit. An approach that once again confirms Citroën's ability to stand out in its communications outside France.
A life-size advert for the Citroën Ami
The brand has launched a unique campaign in the UK using 1:1 scale billboards to showcase the Ami. Placed in strategic locations such as busy roads, bus stops and city centres, the billboards show the Ami in its true size, just 2.41 metres long. This approach allows passers-by and drivers to see the actual space occupied by the vehicle, making its practicality and suitability for urban life even more tangible.
The response from passers-by is telling, with many stopping to take pictures and sharing them on social media, adding a viral dimension to the campaign. By focusing on simplicity and interaction, Citroën has eschewed traditional, costly approaches to create real excitement around the Ami.
A bold strategy that reflects Ami's personality
This campaign is based on a simple but extremely effective idea: to use the exceptional compactness of Ami as the main argument. In fact, Ami is not just an electric vehicle, it is the ideal solution to the challenges of urban mobility. By showing Ami in its real dimensions, Citroën provides a direct answer to the practical questions that consumers ask themselves, particularly when it comes to parking in narrow streets or overcrowded car parks.
The campaign also highlights the unique personality of the Ami, with its bold design and atypical character. A simple and creative campaign that responds to the qualities of the Ami. With this approach, the brand is not just promoting a product, it is challenging its audience by putting them at the centre of the advertising experience.
Innovative communication that inspires
With this initiative, Citroën confirms its ability to innovate in terms of communication, particularly on foreign markets. In the UK, this campaign reminds us that Ami is not just a vehicle, but an intelligent response to the needs of city dwellers. The viral effect generated by these life-size displays shows that ingenuity can replace traditional advertising campaigns.
In any case, Citroën proves once again that it knows how to captivate its audience by thinking outside the box.
With this bold advertising campaign for Ami in the UK, Citroën once again demonstrates its mastery of the art of surprise. By playing on creativity and simplicity, the brand continues to stand out, while reaffirming its commitment to accessible and relevant urban mobility. This type of original communication confirms Citroën's place among the manufacturers who dare to reinvent themselves in order to remain attentive to the expectations of their audiences.
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