Citroën accelerates its summer presence in Italy with C3 Aircross and Ami

The Italian automotive scene is buzzing with Citroën's rhythm. The brand with the double chevron, particularly active in this market for several years, confirms its commitment this summer by partnering with the Summerland Tour 2025 in collaboration with Radio Italia. This partnership is a new demonstration of Citroën's continuous dedication to meeting its customers, whether they are enthusiasts or simply looking for a memorable summer experience.

Citroën and Radio Italia: a summer synergy at the heart of the Summerland Tour 2025

Following the resounding success of the Winterland Tour, Citroën is strengthening its presence in Italy by becoming a key partner of the Summerland Tour 2025, a travelling event organized in collaboration with the renowned Radio Italia. This partnership is part of a continuity strategy for the brand, which strives to create immersive experiences throughout the year. The summer tour kicked off during the weekend of July 4, 5, and 6 at the La Pecora Nera Beach resort, located on the seafront of Amantea (CS). This destination, known for its fine sandy beaches and crystal-clear waters, offers an ideal setting for both relaxing and dynamic holidays.

From June to August, the Summerland Tour 2025 will traverse Italy's most beautiful beaches, transforming each location into a genuine pop-up Citroën village. Designed for families, tourists, and brand enthusiasts, this innovative concept offers a complete summer experience combining sports, music, games, and sustainable mobility awareness. The objective is clear: to allow everyone to enjoy unforgettable moments while discovering the Citroën universe in a friendly and summery setting.

The C3 Aircross and Ami: the stars of Citroën's summer

Two flagship models from the Citroën range will be the undisputed protagonists of this Summerland Tour 2025: the new C3 Aircross and the innovative Ami. Although different, these two vehicles share a common philosophy focused on accessibility and user-friendliness, perfectly illustrating the motto "together, it's better."

The new C3 Aircross, the brand's compact SUV capable of accommodating up to 7 passengers despite its 4-meter and 39-centimeter length, will be showcased in an original way. A dedicated exhibition will be set up on the seafront, and sunset test drives will be offered. These test drives are designed to allow participants to experience the vehicle in a "real-life" environment, highlighting its comfort, space, and versatility. In addition, the C3 Aircross will be central to a unique initiative: inclusive 7-a-side basketball matches. This activity symbolizes the C3 Aircross's ability to welcome everyone on board, without any exclusion, thus reinforcing its image as a family-friendly and unifying vehicle.

As for the new Ami, the 100% electric quadricycle that has revolutionized urban mobility, it will embody Citroën's vision for sustainable and accessible mobility. Its presence on the tour will highlight its agility and playful character, perfectly suited for coastal drives and urban explorations.

Each stage of the Summerland Tour will see the beach resort transformed into a true Citroën experiential village. On the beach, a "Maison à la Plage" (Beach House) Citroën will be set up with sun loungers and parasols, offering a space for relaxation and entertainment. Throughout the day, various activities will alternate: beach volleyball tournaments, aqua gym classes, karaoke sessions, and pétanque competitions with personalized prizes. Families will benefit from a dedicated children's area, supervised by professionals, offering entertainment, sandcastle workshops, baby dance sessions, and inflatable structures by the water. In the water, the fun will continue with a large floating island in Citroën's colours, pedal boats, and personalized inflatable structures, inviting group games and refreshing moments under the Italian sun. Exclusive gadgets will also be offered to the lucky ones: pouches, floating bracelets, water bottles, portable fans, and Citroën-branded car air fresheners.

Beyond showcasing the new range, Citroën will offer all participants test drives of its vehicles. Every activity, whether on the beach, at sea, or along the seafront, will be a unique opportunity to concretely discover the brand's approach to mobility: accessible, practical, and inclusive. In the evening, the Citroën team will head into the heart of the tourist resorts for range test sessions and will offer the Citroën Summer Taxi: an exclusive transport service aboard the new C3 Aircross, allowing guests to end their day in style and leave a memorable impression.

The partnership with the Summerland Tour 2025 illustrates Citroën's dynamic strategy in Italy. For several months, the brand has been multiplying initiatives and collaborations, which has led to positive results. Citroën is experiencing a notable increase in its sales to private customers, precisely the target audience for events and partnerships such as the Winterland and Summerland Tour.

Therefore, this Summerland Tour is a valuable opportunity to highlight the Ami and the C3 Aircross, two essential vehicles for the brand's growth in the Italian market. By meeting consumers in a summery and relaxed setting, Citroën strengthens its brand image as being close to its customers, innovative, and committed to offering mobility solutions adapted to all needs. Citroën's optimism in Italy thus seems to be based on a well-established strategy, combining product innovation with proximity to its clientele.