With the launch of the C3 in the city of Batam, Citroën is taking an important step in its development strategy in Indonesia. By taking advantage of its Indian plant to supply the local market, the French brand is establishing itself as a serious player in the Indonesian automotive landscape. This launch demonstrates a clear ambition: to gradually expand its network in the country and offer vehicles adapted to the needs of local consumers.
Electric C3 now available in Batam
After Semarang, Citroën has handed over the keys of its 100% electric C3 to the first customers in Batam, strengthening its presence in this strategic city. Tan Kim Piauw, CEO of PT Indomobil, the brand's exclusive distributor in Indonesia, expressed his satisfaction: "Today we are proud to hand over the Citroën ë-C3 to the consumers of Batam who have been waiting for this car. We hope that this car will soon be on the roads of Indonesia".
The choice of Batam, with its rapidly expanding electric ecosystem with 11 charging stations, illustrates Citroën's desire to integrate its vehicles in cities that are ready for the energy transition. This infrastructure support facilitates the introduction of electric vehicles while contributing to a cleaner and more sustainable environment.
Citroën, a major player in the Indonesian electric car market
Citroën makes no secret of its ambitions for Indonesia. The brand enjoys a unique advantage: it is the only one to have obtained a total exemption from customs duties and sales tax for the ë-C3 imported into Indonesia. This privilege, granted by the Indonesian government in May 2024, is part of a programme to promote electric vehicles in the country.
This exclusive status gives Citroën a major advantage in attracting consumers with an affordable vehicle starting at 386 million rupiah (around €23,000). However, this transitional period will not last for long: in 2026, local production of the C3 will begin, consolidating Citroën's position on the Indonesian market.
Citroën has also expanded its dealer network to 22 outlets covering the main regions of Java, Sumatra, Bali and Kalimantan. This infrastructure, combined with a solid after-sales service and a spare parts centre, ensures optimal customer satisfaction.
With the ë-C3, Citroën is responding to the growing demand for electric vehicles in Indonesia and implementing a long-term strategy. The brand is committed to a gradual and structured development based on solid logistics and competitive prices.
This launch confirms that Citroën is not just observing the Indonesian market, but is taking action to become a major player. With local production planned for 2026, government support and a strategy focused on electric vehicles, the brand with the chevrons seems well positioned to attract a public that is increasingly sensitive to environmental issues and innovation.
The ë-C3 in Batam is just the beginning, but it represents a significant step forward for Citroën in Indonesia. It remains to be seen whether this momentum will continue in other Asian markets where electric vehicles are booming.
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