Citroën Ami Buggy Rip Curl Vision: a concept built for surfing

The Citroën Ami is decisively proving itself as an exceptionally versatile platform for countless variations. Its flexibility, allowing it to adapt to any environment, is well-established. After exploring its sophisticated side with the Dark Side version, Citroën is now shifting gears dramatically, using a new concept to reconnect with an emblematic partner. The chevron brand is reviving its historic collaboration with Rip Curl, and the first fruit of this reunion is the Citroën Ami Buggy Rip Curl Vision, a concept car that captures the spirit of warm sand, the ocean, and adventure.

The Ami Buggy Rip Curl Vision Concept: optimized design for surfing

This isn't the first "Buggy" version of the Ami we have seen, but this conceptual iteration pushes the boundaries of escapism even further, drawing direct inspiration from the world of surfing. The Citroën Ami Buggy Rip Curl Vision retains the rugged DNA of the production Buggy but sets itself apart with specific work on colors and materials.

Externally, the concept features a bold violet body color, creating a striking contrast with the white opening roof, whose canvas and spoiler remain black. For perfect visibility during early morning sessions or late returns from the beach, the vehicle is equipped with white headlights and a distinctive white LED bar on the front of the roof. White decals on the quarter-panel window complete this unique identity.

The interior is just as impressive, reflecting an eco-design approach in line with the values of both brands. The quilted seat cushions are printed with patterns directly evoking the Rip Curl graphic universe. The storage bins on the dashboard echo the violet body color, ensuring visual continuity. It is a vision shared by Citroën, which uses electric mobility as a vehicle for accessible and stylish adventure.

More than just a styling exercise, the Ami Buggy Rip Curl Vision is the result of deep reflection on user needs. Thanks to Rip Curl's expertise, its design has been optimized to meet the concrete requirements of "riders."

Practicality is at the heart of the concept. We find floor mats made from recycled wetsuits—a solution that is not only sustainable but also perfectly water-resistant and easy to maintain. For post-session comfort, the concept includes a portable shower and a changing mat, allowing users to rinse off and change comfortably before hitting the road.

Storage has been designed for life by the ocean: a waterproof bag stores wet gear, while a foldable, waterproof storage bin fits on the passenger side. A "fanny pack" style bag, attachable to the steering wheel, serves as extra storage both in the car and for daily use. But the most iconic piece of equipment for a surfer is, of course, the surfboard attachment, ingeniously placed on the roof and sides to keep the cabin clear.

To complete the experience, several matching accessories have been developed, including a surfboard with the same pattern as the seats, a wax comb shaped like the Ami, and a violet Bluetooth speaker.

A historic partnership riding a new wave

This collaboration between Citroën and Rip Curl is not new, but it marks a significant return. Initiated in 2016 with a special edition C4 Cactus, this partnership was built on shared values: innovation, style, and a strong taste for freedom, adventure, and the great outdoors.

Since that first association, the two brands have celebrated a lifestyle geared towards movement. The collaboration extended to other iconic models in the Citroën range, such as the C4 Picasso, SpaceTourer, and C3 Aircross in 2018, followed by the Berlingo in 2021. Today, by reuniting around the Ami, Citroën and Rip Curl are anchoring their philosophy in the era of electric micro-mobility, making it accessible to a new generation.

To celebrate this reunion, the two brands have chosen a premier event: the international finals of the Rip Curl GromSearch, of which Citroën is a partner. This global surfing event, gathering champions under the age of 16, will take place near Hossegor from November 4th to 8th, 2025.

The Ami Buggy Rip Curl Vision concept will be exclusively unveiled there and exhibited during the opening and closing ceremonies, as well as throughout the competition.

During the week, Citroën will play an active role by providing a fleet of vehicles to transport participants. The brand will also offer test drives of the Ami and Ami Buggy. This choice is particularly relevant: the Ami, accessible from age 14 in many countries (without a full driver's license), offers a gentle, electric mobility solution perfectly suited to these young champions, giving them the freedom to move around the city as easily as they ride the waves.

This renewed partnership is praised by the leaders of both companies, who see it as a clear convergence.

Mathieu Lefin, President of Rip Curl Europe, stated: "We are extremely happy to renew this partnership with Citroën, a collaboration initiated in 2015 that has led to many inspiring projects. We will deploy many joint projects and activations during this event. But we are especially proud to collaborate on the Ami Buggy Rip Curl Vision concept car, shaping it to be the dream car for young surfers. This project notably allows us to highlight our recycling processes for used wetsuits, underscoring the shared commitment of our two brands to sustainability and innovation at the service of freedom and adventure."

This vision is shared by Xavier Chardon, CEO of Citroën: "I am very happy to renew the partnership between Citroën and Rip Curl, two brands that develop stylish and technical products for well-being, leisure, and escape. Together, we share the same vision focused on adventure, style, and freedom, designed for the younger generations. Ami Buggy Rip Curl Vision embodies the free spirit and creativity that unite the two brands. With this concept, we reaffirm our desire to make electric mobility accessible, starting with micro-mobility, accessible from 14 years old, and geared towards leisure."

The adventure is just beginning

Those who thought Citroën would settle down after renewing its core range are mistaken. The chevron brand has been particularly active in recent weeks, exploring new territories and launching multiple initiatives.

The revival of its historic partnership with Rip Curl is just further proof of this momentum. More than a simple co-branding operation, the presentation of the Ami Buggy Rip Curl Vision perhaps signals a new focus on leisure, fun, and adventure at Citroën. One thing is certain: the story of this collaboration is just beginning and is expected to continue soon.