Citroën: a new flagship showroom that symbolizes confidence in the brand in Austria

As you may know from following the brand's latest developments, Citroën has been experiencing a particularly encouraging growth dynamic in Austria for several months. This success demonstrates the excellent reception the Austrian market has given to the manufacturer's new identity and renewed product range. During this prosperous period, the "double chevron" brand is not just enjoying its positive results; it is cementing its presence in the country with the opening of a major new dealership. Inaugurated a few days ago by the Goidinger group, this new facility in Imst is more than just a point of sale. It is a stunning, ambitious setting designed to showcase the vehicles and embody Citroën's revival—a sign that reveals the solid confidence investors have in the brand's future.

A spectacular showcase for a renewed range

In the heart of Tyrol, at Gewerbepark 5 in Imst, the renowned car dealer Autohaus Goidinger has established this new symbol of Citroën's presence. The building is immediately impressive with its scale and modernity. Spanning over 1,000 square meters, the showroom is laid out on two levels, an impressive setup that allows for a spacious and premium display of the entire vehicle lineup. The architecture is centered around the customer experience, featuring thoughtful details such as an elevator for full accessibility and even a rooftop terrace for unique events. This major investment is not just about aesthetics; it incorporates state-of-the-art infrastructure for comprehensive service. The site includes a workshop specifically equipped for electric and hybrid vehicles, a brand-new body and paint shop, and a car detailing center with its own on-site car wash. By being the first dealership to implement Citroën's new Corporate Identity in Austria, the Goidinger group is not merely opening a new location; it is setting a new standard and sending a powerful message of its faith in the brand's product strategy and image.

Investor confidence fueled by sustainable success

In the automotive industry, the expansion and modernization of a dealership network is one of the most reliable indicators of a brand's health. When a private partner commits such significant capital to build a facility of this caliber, it signals absolute confidence in the manufacturer's commercial potential and long-term viability. This is precisely the case here. The massive investment by the Goidinger group is a direct result of the growing and now sustainable success that Citroën is achieving in the Austrian market. These strong sales figures are not a fleeting trend but the result of a coherent strategy that resonates deeply with customers.

The statements from the leaders involved perfectly illustrate this synergy. Stephanie HAIDER, Managing Director of Citroën Austria, emphasizes the importance of this partnership: "We are delighted to expand our partnership with Autohaus Goidinger and to present the new Citroën identity to a wider audience for the first time. The Imst site offers the ideal platform to showcase our brand, with its unique blend of advanced comfort, design, and excellent value for money. This collaboration is an important step in strengthening our presence in Tyrol." Her enthusiasm is mirrored by Thomas BRAUN, Sales Manager at Autohaus Goidinger, who looks beyond just selling cars: "With the new building and the modern showroom, we are taking a decisive step into the future. We want to offer our customers not just vehicles, but a holistic mobility experience: modern, comfortable, and sustainable." These statements reveal a shared vision where the success of the current range—notably driven by innovative multi-energy platforms offering a choice between gasoline, hybrid, and 100% electric powertrains—fully justifies such a significant expansion.

It is sometimes necessary to look beyond our own borders to objectively appreciate the perception and trajectory of a brand we care about. The success Citroën is experiencing in Austria, which has been strengthening month after month, is a clear demonstration of the relevance of its new strategy. The positive reception for its latest models, from the new C3 to the iconic C5 Aircross, proves that the promise of unique comfort and bold design resonates with a discerning European clientele. The inauguration of this major dealership in Imst is more than a local event; it is the physical embodiment of this success. It showcases the confidence of the dealer network and investors, who are willing to bet heavily on Citroën's future. For all enthusiasts of the brand, this is reassuring and profoundly optimistic news, confirming that the chevrons are shining brightly far beyond their homeland.