As cars go electric, Citroën's focus on comfort becomes its greatest advantage

Since its very beginning with the Type A in 1919, the Citroën brand has woven comfort into its genetic code. This relentless pursuit of well-being on board has become a true signature, a common thread connecting icons like the Traction Avant, the revolutionary hydropneumatic suspension of the DS, and the more recent C5 Aircross and new C3. In its own time, each model managed to surpass its competitors on this specific point, offering drivers and passengers a unique travel experience. Today, as the automotive industry undergoes a major transformation with the rise of the electric car, this obsession with comfort could well become Citroën's masterstroke. The promise of a smoother, quieter, and more peaceful drive, inherent to electric power, resonates powerfully with the DNA of the chevron brand. A historic opportunity is emerging to win the hearts of a new generation of customers.

360° comfort:a vision far beyond seats and suspension

When one mentions comfort at Citroën, the collective imagination immediately turns to the suppleness of the suspension, the famous "magic carpet ride" effect that made the brand famous. While this element remains central, particularly with the Progressive Hydraulic Cushions® that masterfully absorb road imperfections, the brand's current vision is far more comprehensive. Through its Citroën Advanced Comfort® program, the manufacturer has developed a holistic approach it calls "360° comfort." This philosophy aims to enhance well-being in all its forms by tackling a modern-day enemy: mental load.

In practical terms, this translates into cabins designed to be true cocoons of serenity. Gone are the cluttered interfaces and screens with superfluous animations. New Citroën models prioritize simplicity and ergonomics. The instrument clusters display essential driving information clearly, directly, and effectively. The controls, whether physical or digital, are designed to be soft and intuitive, making the driving experience simpler and more relaxing. Added to this is the seating comfort, featuring the Advanced Comfort seats. Wider and equipped with high-density foam, they offer a plush welcome and impeccable support on long journeys, thus preventing fatigue. This comprehensive approach—combining postural comfort, ride comfort, mental comfort, and functional comfort—allows Citroën to offer vehicles that are fundamentally different, placing the human and their well-being at the core of the design. It is upon this already exceptional foundation that electrification acts as a powerful amplifier.

Electrification: elevating comfort to its full potential

By its very nature, electric propulsion eliminates many of the traditional drawbacks of the internal combustion engine. The absence of engine noise, vibrations, and gear shifts creates an unparalleled smoothness and tranquility. For a brand that has always fought against these very elements to perfect its comfort, the adoption of electric power is a natural fit, a perfect synergy. Combining the operational silence of an electric motor with the acoustic insulation and advanced suspension of a Citroën means achieving a level of in-car quietness previously reserved for high-end luxury vehicles.

This smooth driving experience, amplified by linear and instantaneous acceleration, transforms every journey, whether in the city or on the highway, into a moment of relaxation. The benefits of the Advanced Comfort® program are magnified. The silence allows one to better appreciate the quality of the sound system or simply to converse without raising one's voice. The absence of vibrations makes the plush effect of the seats even more perceptible and restful. The equation is simple: by taking the best of its comfort technology and pairing it with the intrinsic advantages of electric power, Citroën creates a unique proposition in the market. As customer studies show, the search for a calm and comfortable driving experience is a major purchasing criterion for motorists switching to electric vehicles. These consumers, in search of modernity and serenity, could thus find in models like the Citroën ë-C3, ë-C4, or ë-C5 Aircross an absolute version of automotive comfort—a perfect answer to their new expectations.

Undeniably, Citroën has built a historical legitimacy and unparalleled technical expertise in the field of comfort. This DNA, which has always been its strength and its differentiator, is proving to be more relevant today than ever before. With the transition to electric and plug-in hybrid mobility, the brand is not starting from scratch; it has a solid foundation and a clear vision to excel. The advantages of electric driving—silence, smoothness, lack of vibrations—only enhance the qualities already present in every Citroën, thanks to the Advanced Comfort® program. This is a major strategic opportunity, a bet that the brand has all the right cards to win. The challenge for Citroën will now be to effectively leverage and highlight this formidable synergy, to communicate powerfully that for anyone seeking the most comfortable and serene driving experience, the answer, now more than ever, lies with the brand of the two chevrons.