After the WRC, Citroën could return to Formula E: the big return of the Chevrons to competition?

Citroën's history is deeply intertwined with automotive adventure and competition. From the endurance feats of its early cross-continental expeditions to its absolute dominance in Rally-Raid with the unforgettable ZX Grand Raid, the brand has consistently proven the robustness and performance of its vehicles. This winning culture peaked in the World Rally Championship (WRC), where Citroën, propelled by the phenomenal talent of Sébastien Loeb, shattered every record, securing an astounding nine driver's titles and eight manufacturer's titles. However, since its official withdrawal at the end of 2019, a relative silence has fallen, with the brand focusing mainly on supporting junior programs. Today, a persistent and credible rumor has rekindled the flame: Citroën is reportedly preparing its grand return to top-tier motorsport, not on the gravel or tarmac of rallies, but on the urban street circuits of the Formula E World Championship.

A return through the electric main entrance?

The information, initially brought to light by the reputable publication The Race, suggests that Citroën could replace Maserati in the all-electric series as soon as next season. This potential entry would herald a new era for the brand with the double chevron logo, just a few years after closing its WRC chapter. But what exactly is Formula E? It is the world's first FIA-sanctioned single-seater championship for all-electric cars. Taking place in the hearts of major global cities, the series has become an essential technological and marketing showcase for manufacturers committed to the energy transition.

For Citroën, such a commitment would be far from trivial; it would align with a compelling strategic logic. As the brand has massively electrified its product line-up, becoming one of the few automakers to offer an electric version of every model in its passenger and commercial vehicle range, Formula E would provide an ideal communication platform. Competing in this championship would bolster Citroën's innovative and technological image while creating a clear link between on-track performance and the qualities of the ë-C3, ë-C4 X, or ë-Jumpy found in showrooms. Longer-term plans are reportedly already under consideration within Stellantis Motorsport to integrate both Citroën and its sibling brand Opel/Vauxhall for Formula E's new "Gen4" regulations, set to debut in late 2026.

Stellantis: a complex strategic puzzle

While the idea is appealing, its execution remains contingent on numerous uncertainties, primarily related to the overarching strategy of the Stellantis group. Citroën's potential arrival raises questions about the future of Maserati in the discipline. The trident brand, which currently represents Stellantis through the Monaco Sports Group (MSG) team, could see its involvement reconsidered. The situation is further complicated by the fact that DS Automobiles, another group brand and a pioneer in Formula E with multiple titles to its name, holds an option to continue into the Gen4 era. This could lead to Stellantis having one, two, or even a trio of brands (or four, including Opel) on the grid—an unprecedented scenario that would require a meticulously defined brand architecture to prevent them from competing against each other.

The recent leadership change at the top of Stellantis adds another variable to the equation. The appointment of Antonio Filosa as the new group CEO could either accelerate or, conversely, pause these major strategic moves. Key decisions regarding budget allocation and each brand's image will ultimately fall to him. Furthermore, the fate of the MSG team running the Maseratis is itself precarious. The team is seeking a new owner and facing financial headwinds, which might compel Stellantis to explore new solutions, such as acquiring the license from the NEOM McLaren team, which was recently put on the market. This internal and external complexity explains why, for now, the project remains at a stage of "strong consideration" rather than an official announcement.

In conclusion, despite the uncertainty surrounding the timeline and specifics, the prospect of a Citroën entry into Formula E appears to be a clear strategic imperative. More than just a return to racing, it would be an affirmation of its new identity, focused on accessible and popular electric mobility. The brand that democratized the automobile in Europe with the 2CV and Traction Avant would thus position itself as a key player in the democratization of electric performance. By committing its name to a championship that champions innovation and sustainability, Citroën would only strengthen the coherence of its commercial message: today, its entire passenger and light commercial vehicle range offers an electric powertrain. It would bring the brand's story full circle, linking a glorious rally past to a promising, all-electric future. Fans and everyday drivers alike can only await an official confirmation with a sense of optimistic anticipation.