Citroën ë-C3 drops below €10,000 thanks to Red Days in Spain

While the European automotive market shows mixed results, Spain stands out this year with sustained growth, driven by proactive government policies. This favorable context, supported by massive aid from the MOVES III plan favoring electrification, allows manufacturers to offer extremely competitive prices. Citroën is seizing this opportunity to redefine the accessibility of electric mobility: thanks to these subsidies and its commercial offers, the brand is now proposing its new ë-C3 at an exceptional price, symbolically dropping below the €10,000 mark.

Citroën Red Days: the ë-C3 at the center of a pricing offensive

Until the end of November, Citroën is deploying a major commercial operation in Spain called Citroën Red Days. While this campaign covers the entire catalog, it undeniably places the new Citroën ë-C3 in the spotlight. Already positioned as a benchmark for value for money with a list price starting at €16,950, the electric city car benefits from a favorable alignment of factors that brings its final price down to just €9,950.

This offer specifically concerns the version equipped with the 200 km urban range, but the customer advantage also extends to the "Comfort Range" version capable of covering 320 km (WLTP cycle). Beyond the starting price, it is the product positioning that stands out. In a segment of compact electric city cars often constrained by technical compromises, the ë-C3 distinguishes itself with solid specifications: a 113 hp (83 kW) motor that guarantees superior performance to its direct competitors, and a fast-charging capacity allowing the battery to go from 20% to 80% in just 26 minutes.

Interior space has not been overlooked. True to the brand's DNA, this zero-emission model offers an optimized interior space for five people and a trunk volume of 310 liters, values that place it at the top of its category. With this pricing offensive during the Red Days, Citroën is not content with just offering a low price; the brand is providing rare versatility at this trim level, making the electric transition feasible for a much wider audience without sacrificing comfort or daily practicality.

The MOVES III plan: a powerful lever for the entire Citroën range

The spectacular price drop of the ë-C3 would not be possible without the crucial contribution of the MOVES III Plan. This Spanish government incentive program aims to accelerate the renewal of the vehicle fleet towards cleaner energies. It grants substantial financial aid for the purchase of electric and plug-in hybrid vehicles, as well as for the installation of charging infrastructure. By combining the manufacturer discounts of the Red Days and state subsidies, Citroën manages to democratize access to its range in a way few competitors can match today.

Although the C3 is the headliner of this scheme, the benefits of the MOVES III plan and current promotions apply to the entire Citroën offering. The brand, which is already among the most accessible players on the Iberian market, sees its attractiveness reinforced across all segments. Customers looking for family vehicles or SUVs can acquire the new C3 Aircross and C5 Aircross under particularly advantageous conditions, whether in hybrid or 100% electric powertrains.

The offer is all the more relevant for the local market as several key models, such as the Citroën C4 and C4 X, are proudly stamped "Made in Spain," being assembled at the Madrid factory. These models also benefit from special Red Days offers, targeting private individuals via adapted leasing solutions, as well as professionals and freelancers. By encompassing passenger cars and commercial vehicles, Citroën uses the leverage of MOVES III to consolidate its position as a popular generalist brand, capable of meeting all mobility needs at unbeatable rates.

A volume strategy to electrify spain

Through this aggressive campaign, Citroën's objective is twofold. Firstly, it aims to boost sales of the C3 in Spain. While the electric ë-C3 version performs honorably by ranking second in its segment, the overall volumes of the model remain somewhat timid in the Spanish market. A starting price under €10,000 constitutes a massive argument that should logically allow the brand to capture a new clientele and significantly increase the model's market share before the end of the year.

Secondly, the Red Days are an ideal showcase to demonstrate the transformation undertaken by the manufacturer. With the exception of the C5 X, the Citroën range is now fully electrified, offering a 100% electric alternative for every major model. By making these technologies financially accessible thanks to the synergy between commercial discounts and state aid, Citroën reaffirms its commitment to sustainable and popular mobility, proving that electric innovation is not necessarily synonymous with elitism.