The year 2025 begins well for Citroën: after an excellent January in France, with the new Citroën C3 leading sales, the brand also performed well in Spain. In particular, the Citroën C4 is the best-selling saloon in its segment. This encouraging dynamism reflects the brand's strategy of recapturing the market with the Chevrolets.
Strong sales growth in several segments
In January 2025, Citroën registered 4,185 cars and vans in Spain, an increase of 8% compared to January 2024. This growth exceeds the overall market trend, which shows an increase of 6%, and allows Citroën to enter the top 10 in terms of sales.
The Citroën C4 achieved a remarkable performance in the compact saloon segment with 1,105 registrations, an impressive increase of 70.8% over the previous year. This gives it a 16.1% share of the C-segment sedan market.
The commercial vehicle market is also booming for Citroën, which recorded spectacular growth of 37% to reach 1,583 registrations and a market share of 12.4%. The Citroën Berlingo is the best-selling light commercial vehicle in Spain with 1,191 registrations, an increase of 88.2%.
On the electric market, the Citroën ë-C3 is the fourth best-selling model with a market share of 7.7%. For its part, the Ami remains the leader in its segment with an undisputed dominance and 59.3% of the market.
2025: a year of winning back individual and professional customers.
Beyond the raw numbers, this growth dynamic confirms Citroën's ambition in Spain: to win back individual and professional customers. The increase in sales to private customers in January is a key indicator of this strategy and points to a good first half for the brand.
In addition, the performance of commercial vehicles illustrates the attractiveness of Citroën's offer in the B2B segment. With an increasingly competitive range of electrified models adapted to the needs of businesses, Citroën is consolidating its position in a strategic market.
This strong performance in Spain is part of a wider trend: in January, Citroën also made a good start to the year in France and Italy. However, one factor is holding back growth even more: the absence of the C3 Aircross. Its absence from the figures has an impact on overall sales, but in detail Citroën is showing solid growth dynamics, particularly in the private and electric segments. With a renewed range and a targeted strategy, the brand seems to be well on the way to a promising 2025, especially in Spain, where its results suggest continued growth.
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