2026 Olympics: Citroën supports Team Germany with an exclusive vehicle range

Some time ago, Citroën officially announced its unwavering support for the German national team, known as Team D, for the upcoming Olympic cycles. This long-term partnership, which runs until at least 2028, demonstrates the brand's commitment to values of sharing, performance, and community. As the 2026 Winter Olympics in Milan and Cortina d'Ampezzo are about to begin, the French manufacturer is shifting into high gear.

To celebrate this global event, Citroën is launching a major offensive. This includes a comprehensive 360° communication campaign, but the centerpiece is undoubtedly the introduction of a special edition across the main model range. The goal is clear: to allow German drivers to show their support for their national athletes while benefiting from vehicles perfectly equipped for winter conditions.

The Team D special series: rich features and clever design

This new limited edition, named Team D, is available on the brand's core models: the Citroën C3, C3 Aircross, C4, and C5 Aircross. To ensure high standards, Citroën has based this special series on the MAX trim, which already represents the top of the range. However, the Team D version goes even further by integrating additional equipment designed for comfort and safety.

On compact models like the new C3 and C3 Aircross, as well as the C4, Citroën includes the essential Winter Pack as standard. This pack features heated front seats, a heated steering wheel, and a heated windshield—crucial features for handling freezing temperatures. Electric versions also benefit from an 11 kW three-phase on-board charger, optimizing charging times. The Citroën C4 Team D moves further upmarket with the addition of a 360-degree camera, wireless smartphone charging, and modern driver assistance systems.

The Citroën C5 Aircross Team D stands as the flagship of this collection. It offers a premium experience with electric, massaging, and ventilated front seats, as well as heated seats in both the front and rear. Beyond technology, the cleverness lies in the visual customization. Citroën's famous Color Clips are featured here in the colors of the German flag: black, red, and gold. This is a particularly smart choice that showcases the flexibility of Citroën's personalization system, allowing owners to display their colors with elegance. In terms of value, this special series offers a financial advantage of up to 450 euros compared to a similarly equipped MAX model.

A 360° communication campaign to unite enthusiasts

Citroën is doing more than just offering well-equipped vehicles; the brand is backing this launch with a massive communication strategy to support the athletes. This 360° campaign uses all modern channels: television, social media, podcasts, and dynamic digital out-of-home advertising. A 30-second commercial, filmed specifically in Germany, highlights the emotion of sport and the link between mobility and passion. The setup even includes real-time congratulatory messages broadcast as soon as a Team D athlete wins a medal.

To explore this collaboration, visitors are encouraged to watch the official TV spot titled "Citroën x Team D: Let’s move the people." This global strategy highlights the brand's human commitment. Thomas Goldboom, Managing Director of Citroën Germany, explains the importance of this project:

Conclusion: A partnership that goes beyond sponsorship

In summary, Citroën is putting in a massive effort for its first steps as a major partner of the German Olympic team. From the wide-reaching 360° communication campaign to the creation of the Team D special series, the brand is moving beyond the role of a simple sponsor to become a true support partner for athletes. This approach fits perfectly with Citroën’s philosophy of staying close to its customers' daily lives. By using sport as a way to gather and unite people, Citroën strengthens its image as a human and optimistic brand, ready to support fans whether they are on the slopes or on the road.