What if the Citroën C3 were to finally make electric cars a reality in Europe? With its attractive price positioning and pragmatic approach to electrification, the new Citroën ë-C3 is attracting a growing number of buyers, according to the latest data. After a promising launch in France and Italy, the C3 is continuing its momentum in Portugal and the Netherlands, where it is recording impressive sales figures. Could this democratisation of the electric car, led by Citroën, accelerate the adoption of this technology on the old continent?
After finishing January as the best-selling car in France, the C3 continued its trend in February by becoming the best-selling electric car, a position it also holds in Italy, where Citroën's share of the electric market is double that of the world market. A success that demonstrates the growing enthusiasm of European consumers for an affordable and practical electric alternative, provided it is truly accessible. With the C3 and soon the new C3 Aircross, Citroën seems to have found the winning formula to convince drivers to take the plunge.
Sales figures confirm the trend
Since its launch, the Citroën C3 has recorded strong growth in orders. In Portugal, for example, it has already attracted 4,754 customers, 25% of whom opted for the 100% electric ë-C3 version, or almost 1,190 units. This figure demonstrates the growing appeal of greener mobility, even in markets traditionally tied to the internal combustion engine.
The trend is even more pronounced in the Netherlands. In February, the C3 led sales in segment B with 614 registrations and, above all, an overwhelming majority of buyers (90.6%) chose the electric version. This figure confirms the popularity of the ë-C3, which meets the expectations of a public concerned about both its budget and the environment.
A range in full expansion with the arrival of the hybrid
Although electric vehicles are very attractive, Citroën is not resting on its laurels and continues to expand its range. In April, the brand will launch the C3 Hybrid 100, a version designed to appeal to a wide audience by facilitating the energy transition. Thanks to its 48V hybrid technology, it will be possible to drive up to 50% of the time in city traffic in electric mode without having to recharge.
This pragmatic approach to electrification could well be the key to success in helping drivers gradually move towards greener engines. Has Citroën understood before anyone else that making electric and hybrid vehicles accessible to all is the best way to accelerate their adoption? By offering diverse and affordable solutions, the brand certainly seems to be laying the foundations for a successful energy transition.
The launch of the Citroën ë-C3 in Europe is just the beginning of a wider movement. With a multi-energy offer adapted to the real needs of drivers and competitive prices, Citroën is establishing itself as a key player in the democratisation of electric mobility in Europe. And with the imminent arrival of the new C3 Aircross, which also offers accessible electric versions, Citroën could well redefine the rules of the market. Finally, what if Europe said thank you to Citroën for making electric mobility accessible to all?
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