[Scoop] What future for Citroën after the range renewal?

Over the past two years, Citroën has undergone a period of intense transformation, profoundly changing its commercial offering. From the bold fourth-generation C3 to the renewed C5 Aircross SUV, the chevron-badged brand has considerably rejuvenated its catalogue. This has resulted in the C5 X, launched in 2021, becoming the oldest model in the current range. While this abundance of news has kept Citroën in the spotlight, a legitimate question arises: after such a sprint, is the brand preparing to take a break, potentially leaving the field open to increasingly sharp competition? Although the pace of major launches may ease slightly in Europe, Citroën has no intention of slowing down and will continue to invigorate its range with creativity and innovation in the months and years to come.

A major boost for the range!

Citroën's revamp is nothing short of spectacular. It all began with the unveiling of the fourth-generation C3 in October 2023, which went on sale in March 2024. This crucial model, a true bestseller, has been redesigned to adopt a more crossover style and offer the highly competitive ë-C3 electric version, marking a new era for the versatile city car. Following in its footsteps, the C3 Aircross received a significant makeover, with the second generation unveiled in June 2024 and deliveries beginning in mid-April in France. At the Paris Motor Show, the brand unveiled facelifts for the C4, C4 X and Ami, and at the end of April, they revealed the new C5 Aircross. Progressing on all fronts, the C5 Aircross offers more space, comfort and modernised technologies, as well as a high-performance 100% electric engine for the first time, in addition to plug-in hybrid versions. This flurry of new features, concentrated over a relatively short period, suggests that Citroën will now focus on consolidating these launches. Some may be concerned that the spotlight will be left to other manufacturers if the agenda becomes less dense. However, the brand's strategy appears to be much more ambitious, with more surprises to come to maintain interest and meet the evolving expectations of motorists.

After the Wave: What's next for Citroën?

Although the frantic pace of presentations will inevitably slow down, Citroën's teams are certainly not idle. Attention is already turning to 2026, when the brand is expected to unveil a new model. Rumours and statements made by the manufacturer suggest that the new model could draw inspiration from the Oli concept car, which was presented in 2022. This rolling manifesto advocated a return to essentials, lightness and the use of recycled and recyclable materials for maximum efficiency. A production model derived from this bold philosophy could mark a new milestone for Citroën by offering innovative, accessible and environmentally friendly mobility. Alongside this major project, the brand will continue to expand its existing ranges in Europe. Specific versions or limited editions of recent models are expected to maintain their appeal and meet targeted customer needs. Outside Europe, the 'C-Cubed' programme, which has produced models tailored to the Indian and South American markets — such as the C3 and C3 Aircross — as well as the recent Basalt SUV coupé, will also see its products updated and renewed by 2026–27. This multi-speed strategy demonstrates Citroën's desire to adapt to the specificities of each region while continuing to develop new products globally.

In conclusion, the near-total renewal of the Citroën range across Europe within two years is a remarkable achievement that demonstrates the brand's vitality and ambition. While this prosperous period could have led to fears of a slowdown in announcements, this will not be the case. Citroën intends to continue surprising and innovating in the years to come. The arrival of an Oli-inspired model in 2026 is highly anticipated and could redefine certain automotive conventions. Although the pace of major launches in Europe is expected to be less intense than in the last two years, the brand will remain relevant thanks to its ongoing commitment to innovation and focus on comfort and audacity. Outside Europe, there will also be plenty of news with the planned restyling of models from the C-Cubed programme. Citroën thus proves that it is a global, forward-thinking brand, ready to meet the challenges of tomorrow's mobility with optimism and ingenuity.