[Scoop] Citroën's future: a year full of innovations to come

After a 2024 marked by the presentation of a radically renewed range at the Paris Motor Show last October, one might have been forgiven for thinking that Citroën would enjoy a period of relative calm. The chevron brand had indeed played its trump cards, redefining its stylistic and technological approach. But far from slowing down, Citroën is preparing for particularly intense weeks and months in 2025, confirming a new vitality and a clear ambition for the future. The news promises to be rich, punctuated by strategic commercial launches and eagerly awaited revelations that will outline the contours of the Citroën of tomorrow.

A first half of 2025 marked by launches and revelations

Citroën's dynamism has already been evident in recent months. At the end of 2024 and the beginning of 2025, the announcements made at the Paris Motor Show were realised with the successive commercial launches of the new Citroën C3 and C3 Aircross, two essential pillars of the range that embody the brand's renewal in terms of design, comfort and bold pricing. At the same time, the C4 and C4 X duo, recently updated to incorporate the latest stylistic and technological developments, continued their sales career, contributing to a first quarter 2025 already packed with new products and activities for the network.

The second quarter will not be any less busy. One of the most eagerly awaited events is imminent: the unveiling of the all-new Citroën C5 Aircross. Scheduled for 29 April, this unveiling will be particularly closely watched. Just a few months after the presentation of a concept car that faithfully reproduced its lines, we will finally discover the production version of this family SUV, which is crucial for the brand. Expectations are high, especially for the interior, which, according to initial indications, promises to recapture the boldness and comfort so dear to Citroën's history, proclaiming itself "worthy of a true Citroën". A particular emphasis on comfort and a unique interior ambience are expected to stand out in a highly competitive segment.

The second half of the year will also see the launch of another new model unveiled at the Paris Motor Show: the redesigned Citroën Ami. A true urban mobility phenomenon, the redesigned version of the Ami is expected to go on sale during this period. While the aesthetic changes are known, the question remains: does Citroën have any surprises in store for us?

Finally, the next three months, before the end of the first half of the year, should see an important step in Citroën's accessible electrification strategy: the launch of the new C3 in a 48V hybrid version. This engine is particularly eagerly awaited on the French and European markets. Offering a relevant compromise between efficiency, cost of use and versatility, without the constraints of recharging, it could quickly become the best-selling version of the C3 range, perfectly meeting the growing demand for simple and affordable hybrid vehicles.

An equally strategic second half of 2025: Concrete and visionary

While the first half of the year promises to be busy, the second half will be just as fast. The most important product news will undoubtedly be the actual launch of the second-generation C5 Aircross, the design and specifications of which will be revealed in the spring. Customers will then be able to place their orders and take the wheel of this updated SUV, which will retain the brand's values of comfort and innovation.

At the same time, Citroën will continue its strategy of electrification for all. In the second half of the year, the eagerly awaited "short range" version of the Citroën C3 will be unveiled. This version, which is expected to cost less than the symbolic €20,000 mark (excluding any bonus), aims to make electric mobility even more accessible by offering an optimised range for everyday driving at an unbeatable price. An important strategic step to democratise the electric car in Europe.

But Citroën's future isn't just about immediate launches. The brand is also laying the foundations for its future models. The second half of 2025 will see the unveiling of a new concept car. More than just a styling exercise, this vehicle should illustrate how Citroën intends to draw on its rich heritage to create iconic and desirable cars for tomorrow, without succumbing to the easy neo-retro approach. It will be about reinterpreting the spirit of innovation, daring and comfort that characterised the great Citroëns (2CV, DS, Traction, SM, etc.) to meet the challenges of future mobility. This concept will undoubtedly be the key to understanding the stylistic and philosophical direction of the brand's future models.

If 2024 was the year of the announced major renewal, 2025 is already shaping up to be the year of realisation and projection into the future for Citroën. Far from taking a break, the brand with the chevrons is multiplying initiatives on all fronts: commercial launches of key models (C3 Hybrid, C5 Aircross), democratisation of the electric car (affordable ë-C3), evolution of its icons (Ami) and exploration of its future design (concept car). The programme is dense and testifies to Citroën's desire to continue to surprise and offer relevant mobility solutions that are faithful to its DNA. In a few days' time, the eagerly awaited unveiling of the new C5 Aircross will be the first step in what promises to be an exciting year for fans of the brand and the automotive industry in general. More than ever, 2025 will show us how Citroën has reinvented itself to face the future with optimism and courage.