Just launched in Brazil, the new Citroën C4 Cactus will make its first public appearance in the country during the Interlagos Festival, which will be held from 20 to 23 July at the José Carlos Pace circuit in Interlagos, São Paulo.
That is why Citroën is determined to launch the updated C4 Cactus as soon as possible, less than two weeks after its presentation to the Brazilian public. The brand's new SUV will be positioned alongside the Citroën C3, the brand's star in Brazil, as well as the small Citroën Ami.
On the C4 Cactus stand, Citroën will be showcasing the new features introduced on the C4 Cactus, in particular the new 16- and 17-inch wheels, the Orange Pearl elements around the fog lights and on the side air dams and, of course, the Citroën Connect 10-inch touchscreen multimedia centre with Android Auto and Apple CarPlay wireless connectivity.
The new appearance of the Ami on Brazilian soil, in contact with the public, shows that Citroën really intends to market it in Brazil, where it will make its first appearance in 2022. The marketing of the Citroën Ami, which is also being studied and tested in Argentina, would underline the brand's boldness and innovation and would be ideal in megacities where traffic is often congested.
The new C4 Cactus is already available in the brand's dealerships in Brazil, which should allow it to recover from a first half of sharp decline linked precisely to this upgrade. The brand's SUV will help the C3 to carry the Citroën colours high while awaiting the arrival in October of the new C3 Aircross, which should allow Citroën to continue its growth on the Brazilian market, hoping that Ami will also be marketed there. This shows the brand's determination to increase its sales and underlines the extent to which it is making Latin America a strategic region for its development.