Although not yet on the market, the new Citroën C3 is already winning awards without even having been tested. This shows that the offer Citroën is making to the market with this new generation is both challenging and relevant, as it meets consumers' expectations and satisfies journalists.
The new ë-C3 has been named "Car of the Year" at the 2024 Company Car & Van Awards. The Car & Van judges congratulated the new C3 for its affordable electric car proposition. This fourth generation marks a new chapter in the brand's quest to offer class-leading comfort, a simple electric experience, an exceptional level of useful features and value for money. This makes it the first fully electric B-segment saloon to be designed and manufactured in Europe, with a French-made engine - a unique proposition on the market today and worthy of the Citroën we love.
Andrew Walker, editor and publisher of Company Car & Van, said: "For the first time we have chosen a car we have not driven as our Car of the Year. How is that possible? I hear you crying. Quite simply. It costs just under £23,000 (around €26,000), has an electric range of 320 kilometres and comes with a 100kW charge. If we want to encourage more people to go electric, the new Citroën ë-C3 is the most compelling case yet. Our car of the year".
Greg Taylor, Managing Director of Citroën UK, said: "We are delighted that the new ë-C3 has been named Car of the Year at the 2024 Company Car & Van Awards. Providing affordable mobility has always been at the heart of Citroën and we are determined to make the transition to electric vehicles accessible to as many people as possible. The new ë-C3 is proof of this. It will offer drivers a comfortable and extremely affordable EV option. I'm already delighted with the response to the new ë-C3 and can't wait to see drivers enjoying it on UK roads in 2024".
In conclusion, the new Citroën C3 is causing a great deal of excitement among journalists, but also among customers and the brand's network, as evidenced by the roadshow held in Belgium, where everyone was very pleasantly surprised by this fourth generation C3. The Car of the Year award it won in the UK shows the impact it has on the motoring media, who are not afraid to vote it Car of the Year without even having had the chance to drive it. This is rare, especially for Citroën.