Indian Success for Citroën: Aircross X and Basalt X crowned at Auto Excellence Awards

Citroën in India: a modernization strategy showing real results

Since last summer, Citroën has undergone a decisive strategic shift in the Indian market. By launching a vast modernization campaign for its vehicle lineup, the French brand has displayed clear ambitions: to meet local expectations more precisely while integrating global technological standards. This approach is now paying off, as the brand's sales are experiencing significant and steady growth.

After being honored with a double distinction at recent ceremonies, the manufacturer continues its momentum. This week, the Citroën Aircross X and Citroën Basalt X are in the spotlight. By receiving a new prestigious double award, Citroën not only validates its aesthetic and technical choices but also strengthens its credibility in one of the world's most competitive automotive markets.

The CarBike 360 Auto Excellence Awards: a sector benchmark

The Indian automotive world gathered yesterday for the CarBike 360 Auto Excellence Awards 2026. This event, which has become a must-attend, aims to celebrate exceptional performance, innovation, and value for money within the automotive, motorcycle, and electric vehicle sectors. This edition particularly highlighted how manufacturers are redefining excellence to adapt to the changing needs of Indian drivers.

The credibility of these awards rests on a jury of seasoned experts, whose in-depth knowledge of market trends and performance indicators ensures total impartiality. Among the influential members were Rakesh Shrivastava (former MD of Nissan India), Vikram Gour (Editor-in-Chief of Motorscribers), and Ashish Masih (Editor at CarBike 360). This panel of experts had to choose from many segments, from compact SUVs to luxury sedans. It is in this highly demanding context that Citroën's SUVs managed to stand out, proving that the brand has hit the mark to appeal to industry specialists.

Aircross X and Basalt X: the "update of the year" achievement

The flagship distinction obtained by Citroën at these Auto Excellence Awards concerns the "Update of the Year" category for the four-wheel segment. This award crowns the massive work carried out on the Citroën Aircross X and Basalt X. The judges were particularly impressed by the depth of the changes made to these models, which were not limited to simple external cosmetic touches.

The highlight of this modernization lies in the adoption of a completely new dashboard. More qualitative and better finished, it is directly inspired by the C-Zen Lounge concept found on the brand's European models. This interior architecture prioritizes the serenity of the driver and passengers, offering increased visibility and simplified ergonomics. Alongside this aesthetic leap forward, Citroën has equipped its SUVs with the CARA assistant. Powered by artificial intelligence, this connected voice assistant does more than just answer basic commands; it is directly linked to vehicle data to provide personalized and proactive support. This technological integration places the Aircross X and Basalt X at the forefront of connectivity in their respective segments in India.

Promising media recognition for the future

In conclusion, these new awards given to the Citroën Aircross X and Basalt X demonstrate that Citroën's premium strategy in India is a total success. The brand has convinced the most sharp-eyed Indian automotive media by offering vehicles that no longer compromise between comfort, design, and technology.

With such visibility and support from industry experts, Citroën can legitimately expect sustained growth in its sales volumes. The Aircross X and Basalt X models, now perceived as benchmarks in terms of modernization, have all the assets to establish themselves permanently. The bet on India finally seems to be on its way to being won for the brand with the double chevrons.