Citroën is committed to expanding its horizons beyond Europe, with the aim of increasing its international sales to ensure sustainable and profitable growth. In this sense, India occupies a central place in its strategy, marked by its establishment in 2021 with the launch of the C5 Aircross, followed by the new C3 and C3 Aircross, while awaiting the imminent arrival of the Basalt. To celebrate three years of dynamic presence on the Indian market, Citroën unveils a captivating special series: the C3 Blu Edition.
The C3 is the spearhead of this strategy, being the first car designed and developed under this strategy to be manufactured in India for right-hand-drive ASEAN* countries and in Brazil for Latin America. Built on the new SmartCar platform introduced by the C3, it shares this platform with the C3 Aircross and the future Basalt. This scalable platform, the result of the CMP, allows in particular the integration of electric motors, demonstrating Citroën's commitment to sustainable mobility. Launched in September 2021 and launched in July 2022, the C3 quickly evolved into its electric version, the ë-C3, demonstrating the brand's desire to be part of the transition towards electrification, while taking a longer lead in a market not yet saturated by competition.
On the occasion of this important anniversary, Citroën presents the C3 Blu Edition, a rich and attractive personalisation option. Available on the Feel and Shine versions, this optional and apparently free package gives the C3 an unmistakable touch. On the outside, the new Cosmo Blue colour, available in one or two colours, covers the body and can be extended to the roof, mirrors or fog light surrounds. Decals add a touch of originality to the doors and roof capsule. Inside, the C3 Blu Edition features enhanced equipment including new seat upholstery, belt cushions, head restraints, air purifier, illuminated door sills and cup holders.
In terms of engines, the C3 Blu Edition is available with an 83-hp 1.2 Puretech mated to a 5-speed manual gearbox and a 110-hp version mated to a 6-speed manual gearbox, offering a choice of engines to suit the needs and preferences of the customer.
In conclusion, with this Blu Edition range, Citroën continues to make news on the Indian market, news that has been ongoing since the beginning of the year, marking a change in strategy for the brand, aware of the shortcomings of its models in terms of equipment or technology. This anniversary series, offered only on the C3, the first real Citroën designed and built in India for the region's markets, will support sales of the latter as well as those of its sister ë-C3, while ensuring better visibility for the brand, a necessary visibility on the Indian market, where competition is fierce and consumers are eager for regular new products, unlike in Europe. The brand seems to have understood this and, since the beginning of the year, has been trying to communicate more so that people talk about it more regularly.