Citroën has always been strong in the commercial vehicle sector and continues to consolidate its presence on the European market. With an electrified range adapted to the needs of professionals, the brand has just been awarded the title of "Brand No. 1 in the Choice of Professionals" in Portugal for the fourth consecutive year, a distinction awarded by Consumer Choice. This success confirms its positioning as a reference for companies that require reliability, versatility and innovation.
A prestigious award for Citroën
For the fourth consecutive year, Citroën has been voted the best brand among the ten commercial vehicle manufacturers analysed by Consumer Choice, the most important brand evaluation system in Portugal. This award is based on an in-depth survey of 356 professionals in the sector. With an impressive overall score of 85.1%, Citroën has established itself thanks to its performance in several key criteria: after-sales service, access to cargo space, reliability, warranty on parts and accessories, assistance network and maintenance costs.
These results underline the perfect match between the needs of professional customers and Citroën's offer, including iconic models such as the Berlingo, Jumpy and Jumper, as well as their electric versions. In addition, the AMI Cargo quadricycle offers a unique urban micromobility solution. Nuno Coutinho, Director of Citroën Portugal and Spain, explains: "Being recognised for the fourth consecutive year as the brand that best satisfies professional customers is a source of great pride for our teams and our dealer network. This is the result of an innovative offer and constant monitoring of the sector's needs".
A renewed range in 2024: comfort and technology on the agenda
In 2024, Citroën presented a strategic update of its flagship commercial vehicles, reinforcing its leadership. The Berlingo, Jumpy and Jumper have been modernised with 100% electric engines and improvements in comfort, modularity and payload capacity. These developments enable Citroën to better meet the expectations of professionals while anticipating environmental regulations such as the CAFE 2025 standards.
This ambitious strategy has paid off: sales in Portugal reached more than 3,300 units in 2024, consolidating Citroën's position as one of the most popular brands among professionals. In addition to vehicles, the brand also offers customised solutions such as flexible contracts and a local assistance network. These combined efforts have enabled Citroën to once again win the prestigious Consumer Choice title, demonstrating its commitment to excellence.
Citroën has long been a benchmark brand in the utility sector, and this recognition is further proof of that. After several awards in the UK, this new award in Portugal reinforces the brand's visibility and credibility. With a range that is modern, electrified and focused on comfort, Citroën is positioning itself as the partner of choice for businesses. These repeated successes augur well for future sales, both in Portugal and internationally.
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