Citroën strengthens its presence in Indonesia with a new centre in Bali.

Citroën is actively pursuing the development of its distribution network in Indonesia, a market where the brand harbors significant ambitions. This expansion is materializing with the inauguration of a new dealership in Bali, bringing the Citroën network to a total of 50 sales points across the country. This strategic move underscores Citroën's commitment to getting closer to its Indonesian customers and offering quality service.

A New Citroën Experience Center in Bali for optimal service

The new Citroën Experience Center, located in Gatot Subroto, Bali, represents a significant step in strengthening the brand's presence in Indonesia. This sales point, which adopts the latest global design standards of Citroën, spans an area of over 2,400 square meters, including 650 square meters of building space. It offers a 3S concept (sales, service, and spare parts), thus ensuring a comprehensive experience for customers, whether it involves purchasing a vehicle, a test drive, or maintenance. The facilities include four service bays, an electric vehicle charging station, and a 24/7 emergency road assistance service accessible via the number 14023.

Tan Kim Piauw, CEO of Citroën Indonesia, stated: "The opening of the Citroën Experience Center, which is also one of our 50 sales and service points in Indonesia, demonstrates Citroën's commitment to providing the best service, easily accessible to consumers. By continuing to adapt and implement global standards, we want Indonesians to directly benefit from the premium services offered by Citroën."

The new Citroën C3 and C3 Aircross enrich the Indonesian offering

In parallel with the inauguration of this new center, Citroën also launched the updated versions of its C3 and C3 Aircross in Bali. The new C3 now features a flip key, a 7-inch TFT screen, and a new Cosmo Blue color. Inside, it offers a 10-inch SmartCar touchscreen infotainment system compatible with Android Auto™ and Apple CarPlay®, as well as power windows on all doors. Citroën's signature "flying carpet" suspension is retained for optimal comfort on Indonesian roads.

The new C3 Aircross SUV, for its part, highlights its status as a 7-seater vehicle with notable updates. It receives LED headlights, retractable exterior mirrors, and a flip key. The interior benefits from power windows on all doors, digital air conditioning, a center console with dual fast-charging USB ports, and six airbags for increased safety.

Ferdinan Hendra, Head of Sales and Marketing at Citroën Indonesia, emphasized: "The launch of the new Citroën C3 and the new Citroën C3 Aircross SUV, equipped with new features, in Bali, is part of Citroën's commitment to meeting the mobility needs of Indonesian consumers. Both vehicles are designed to offer comfort, safety, and optimal performance in various road conditions. We are confident that these products will be a reliable mobility solution for modern families and active drivers."

India represents a crucial market for Citroën's production volumes, it also allows the brand to export its models, notably the C3 and C3 Aircross, to other countries in the region, including Indonesia. This sourcing strategy via its Indian plant is a major asset for Citroën in its conquest of the Indonesian market.

Citroën is progressively deploying its network in Indonesia since its return in 2022 to this demanding market. The inauguration of this 50th sales point in Bali demonstrates the brand's momentum. By leveraging the production of its plant in India, Citroën is able to offer vehicles adapted to local needs and increase its sales in this region of the world with strong potential. The arrival of the improved versions of the C3 and C3 Aircross, coupled with an expanding distribution and service network, illustrates Citroën's determination to establish a lasting presence in the Indonesian market.