The third part of the Citroën sales report for the first half of 2024, this time focusing on one of the strategic regions for the development of the brand's international sales, Latin America. Following the presentation of the Citroën4ALL plan in 2022, which sets a short-term target of a 4% market share in the region, let's see how the brand is faring in the main markets.
Brazil:
The Brazilian car market ended the first half of the year with an increase of 15.74% to 848,813 units. The largest market in the region is therefore in good shape, especially as it had already grown by more than 7% in the same period in 2023.
Citroën is in line with the market, with sales up 12.14% to 14,770 units and a market share of 1.74%, still below the target set under the Citroën4ALL plan. The C3 is the brand's bestseller with 10,131 units sold, but its sales fell by 10.65%, placing it 26th in overall sales and 6th in its segment with a share of 4.09%. For its part, the C3 Aircross is in the launch phase and 3,912 units have already found buyers, with a steady increase since the brand's latest SUV entered the top 10 in its segment in June with 1,014 units sold. June was the best month since launch.
Finally, the C4 Cactus continues its descent into hell with a fall of 60.29% for 737 units sold.
Argentina:
The Argentinean market was in reverse with 117,781 units sold, 20.4% down on the first half of the year. In this market, Citroën is holding up well, with sales down by only 2.6% to 6,627 units, putting it in 8th place in terms of sales with a market share of 3.8%.
Citroën's best-seller is the C4 Cactus which, again unlike in Brazil, saw its sales increase by 84.4% to 2,229 units, placing it 30th in terms of sales. The C3 follows closely with 2,219 units sold, a decrease of 4.1%, which puts it in 31st place. The pleasant surprise, however, is the sales figures for the C3 Aircross, which became Citroën's best-seller in June with 349 units sold, bringing the total since its launch to 647 units. With its performance in June, the C3 Aircross outperformed the Fiat Pulse, Toro and Strada, among others.
Uruguay:
With 23,500 units, the Uruguayan car market is much smaller than those of Brazil or Argentina, but it ended the first half of the year with an increase of 10.7%. In this market, after experiencing an exceptional year in 2023 where the brand's sales increased significantly, they logically contract in 2024 with a decline of 15.4% and 1,269 units sold, which allows it to rank 8th in the market. marks, re decline of 2 places. However, Citroën is very close to Peugeot as the Lion brand sold 1,275 units, down 14.4% or only 6 units more than Citroën. Finally, Fiat increased its sales by 53% to 3,228 units, which allowed it to move up one place to second place overall.
Chile:
Finally, the Chilean market showed a decline of 10.5% at the end of June with 142,486 units, a market in which Citroën increased its sales by 10.5%, which allowed it to move up 4 places to 14th place with 3,791 units sold. Nevertheless, the brand closed the month of June with an excellent performance, ranking 9th with 895 units and a 72.4% increase in sales, allowing it to achieve a market share of over 4%, the short-term objective.
In conclusion, the first half of the year was mixed for Citroën in Latin America, with a decline in growing markets and a good performance in declining markets. The arrival of the C3 Aircross helps to offset the decline of the C3 in Brazil in this first half and should boost the brand's growth in the second half, as its sales will increase as it is launched. Finally, the arrival of the Basalt at the end of the year should help to boost the brand's sales in 2025 by rejuvenating its image, especially as Citroën's first SUV coupé will bring developments from which the C3 and C3 Aircross will quickly benefit. .
Comments