Citroën had a mixed year in 2024, with contrasting performances depending on the market. While the brand recorded a significant drop in sales in France, it achieved excellent results in other European markets, particularly Italy. But it was in Morocco that Citroën achieved a remarkable performance, recording the strongest growth among the top ten brands on the market.
With a 28% increase in sales compared to 2023, Citroën has established itself as one of the most dynamic brands on the Moroccan market. This growth comes in a favourable context: the Moroccan automobile market itself grew by 9.2% in 2024, with 176,401 units sold.
Strongly growing models
One of the key factors in Citroën's success in Morocco is based on the performance of its flagship models, which have won over an ever-wider customer base:
C4: a confirmed success
With a market share of 17.1% and an increase of 5.28 points compared to 2023, the Citroën C4 ranks 3rd in its segment. This progression reflects a growing enthusiasm among Moroccan consumers for the compact sedan with chevrons, which is completing the first half of its career in a remarkable way.
The C3 Aircross has made a spectacular breakthrough, moving from 12th to 4th place in its segment with a market share of 10.5%. With a market share of 5.4%, an increase of 3.42 points, it confirms its attractiveness and competitive positioning.
The Citroën Berlingo is one of the most remarkable models of the year. Launched in May 2024 in its restyled version, it quickly found its place on the Moroccan market, increasing from 7.66% to 10% of market share, and thus entering the Top 3 MPVs. Its quality/price ratio and versatility make it a preferred choice for many Moroccan motorists.
A dynamic driven by the Moroccan market
Citroën's impressive growth in Morocco should be seen in the context of the general health of the country's automotive market. In 2024, the Moroccan market recorded an increase of 9.2%, with 176,401 units sold. In this context, Citroën was able to benefit from the sustained demand for vehicles offering a good compromise between price, equipment and reliability.
This development is also due to a product range well adapted to the expectations of Moroccan consumers. With compact, versatile and accessible models, the brand has captured the attention of buyers and strengthened its positioning.
Citroën does not intend to rest on its laurels. The brand intends to continue its growth in 2025 by renewing its range. The arrival of the new Citroën C3 and C3 Aircross will be a key moment for the brand, which hopes to further strengthen its position on the Moroccan market.
With a strategy based on accessibility and innovation, Citroën has everything it needs to confirm its success and continue to develop in an increasingly competitive market.
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